New Definition Brows, NDBrows

“As women, we’re often so busy looking after everyone else that we forget ourselves. Spending five minutes doing your brows isn’t about vanity. It’s a small act of self care before the school drop offs, the meetings, the emails and everything else the day brings”

After more than 12 years as a brow artist, Jasmine Rufford has discovered that brows have very little to do with beauty.

They're about confidence, identity and recognising yourself in the mirror.

In this heartfelt article, she shares the moments that have stayed with her most - and why a good brow is about so much more than appearance.

Read more 👇🏻

So thrilled to be featured in Focus Magazine this week 💖

I’ve always believed that brows are so much more than just a feature on our face. They’re about confidence, identity, and recognising yourself in the mirror.

It was such a privilege to put these thoughts into words and share a little of what 12 years in this industry has taught me.

If one of my products has helped you feel more confident, made getting ready easier, or simply helped you feel like the best version of yourself, then that’s exactly why I created them. Nothing makes me happier than knowing they’re making a difference ❤️

I’d love to hear what you think if you have a read ✨

The product your brows have been waiting for

Think of it as skincare for your brows, with incredible hold.

Our Brow Styling Wax lifts, sculpts and sets your brows exactly where you want them, while nourishing ingredients work to keep every hair healthy.

✨ Strong hold
✨ Flexible finish
✨ No flakes
✨ Vegan & cruelty free

Beautiful brows have never been easier
Order online or through your local brow artist 🫶

Reviews like this seriously make my day 🥹

I created this product from a genuine love (and slight obsession 😅) for eyebrows, so seeing so many of you loving it as much as I do is the BEST feeling.

Thank you for every review, message and photo you send. It never goes unnoticed, and it honestly means the world to me