Bounti Balms

Most of the lip balms you'll find at the supermarket or pharmacy, your ChapSticks, your Vaselines, your classic drugstore staples are built on a base of petroleum jelly (petrolatum). And petrolatum does do something: it creates an occlusive layer on the surface of your lips, physically trapping moisture in. That's why it feels instantly soothing the moment you apply it.
But here's the thing. Petroleum doesn't actually add any moisture to your lips. It can only seal in what's already there. So if your lips are already quite dry when you reach for the balm, which, let's be honest, they usually are. It's essentially locking in very little. You'll get maybe fifteen or twenty minutes of relief before that tight, dry feeling creeps back, and you find yourself reaching for the tube again.

Dermatologists call this a dependency loop, and it makes a lot of sense when you think about it. Nothing in the formula is actually addressing why your lips are dry. Over time, your lips never really get the chance to improve, they just keep relying on the product to get through the day.

When I created Bounti Balms, this is exactly what I had in mind. Formulas that don't just mask the problem, but give your lips what they actually need to feel better, and stay that way.

From start to finish

Four delightful flavours. One obsession.
✨ Purely Natural, for the purists
🍓 Sweet Strawberry Dream, for the romantics
🌱 Cool Fresh Peppermint for the bold
🍊 Juicy Orange Creamsicle, for the dreamers
All natural. All handcrafted in New Zealand. All 12g of pure lip luxury. Recyclable tube stick.

Which one is missing from the image? Drop your answer below in comments, like and share to go in the draw to win a free lip balm 👇

Shop via link in bio www.bountibalms.co.nz