The Apothecary
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A witchcraft supply store & natural therapies clinic; specialising in massage, readings and healings.
The Apothecary is the collaboration of two sisters, both certified and experienced massage therapists, with a collection of other qualifications in other natural therapies. We, Alyssa and Dawn, are witches, practicing magick for health and wellbeing and sharing our expertise of herbs, oils, crystals and spell crafts. At The Apothecary we offer a range of treatments and services including relaxation and therapeutic massage, craniosacral therapy, reiki and pranic energy healing, zone therapy and tarot reading. We also sell organic herbs and herbal teas for medicinal healing and magick, witchcrafted� soaps, organic skin care, aromatherapy, natural remedies, ceremonial incense, spell candles, as well as books, cards and other witchcraft supplies. Enquire within if you would like to know more about the use of witchcraft in modern healing techniques, or register your interest in attending a Witchcraft Workshop
5 days till moving day and the magic at the new location is coming together
Final Days
17/09/2026
40% OFF CRYSTALS, CUPS AND CANDLES
From Saturday onwards
✨️ Our final week at Robe Street ✨️
14/09/2026
30% OFF Anointing Oils
✨ ️Now $14 ✨️
14/09/2026
✨️ ZODIAC OILS ✨️
NOW $14!
14/09/2026
✨️ 30% OFF RESINS 🌬
20g Bags now $4.20 each
50g Bags now $12
100g Bags now $21
FINAL WEEKS
With two weeks left of the shop, we are now offering 30% off all oils, resins and herbs.
..and there's still 20% off new books and cards
10/09/2026
What's left of the lunar library books for sale, and second hand oracle cards
10/09/2026
Today feels like a little cosmic reset.
A New Moon in Virgo, and it's my astrological birthday. ☀️ 🌙 ✨️
It's a beautiful spring day here in Taranaki. I've got bluebells and forget-me-nots bringing little spots of colour to the garden, and the peach tree looks full of promise about to burst into pink flowers.
♍️ Virgo is often associated with organisation, routine, health, discernment and the desire to make things better.
Sometimes it looks like clearing the cupboard.
Changing a habit.
Getting back into a rhythm.
Listening to your body.
Tidying your physical space so your mind can breathe.
Saying no to what drains you.
Choosing the thing that nourishes you again and again.
Virgo reminds us that there is magick in the mundane.
Spring Blessings 🌸
-Dawny
20% OFF ALL NEW BOOKS AND CARDS
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Category
Address
19 Robe Street, Central
New Plymouth
4310
Opening Hours
| Tuesday | 10am - 3pm |
| Wednesday | 10am - 3pm |
| Thursday | 10am - 3pm |
| Friday | 10am - 3pm |
| Saturday | 10am - 3pm |