Alcove Wānaka

Camera doesn’t do it justice!

10 Months of grow out=My arm work is done for the week!

Swipe right to see how we started!

Hi, I’m Ashley — the face behind Alcove 🤍
Originally from the Gold Coast, I now call Wanaka home, where I’ve been based for the past 10 years.
With over 15 years of experience in the hair industry, I’ve worked in luxurious, high-end salons and had the opportunity to travel and work in places like Melbourne and Canada along the way.
I specialise in blonde, lived-in, low-maintenance colour — creating effortless, natural-looking results tailored to each client.
I’m passionate about ongoing education and regularly invest time into learning and refining the latest techniques to stay current in this ever-evolving industry.
Alcove was created to offer a personalised, one-on-one experience in a space that feels professional, relaxed, and fun! ✨

After back to back summers☀️
We’d decided to introduce some depth back into the hair this appointment. And we LOVE it!

Biscuit Bronde TRANSFORMATION!

Swipe to see AFTER-INSPO- the BEFORE 📸

What do you think?
Did we nail the brief?!

Sweet G.
Her first colour in over five years.. what an absolute treat!
🔥 🔥

Still obsessing over this colour correcting work I did last week!

Low maintenance ☑️
Golden vibes ☑️

SOOO happy with hair transformation!

AIM- Transition back to natural for a change.

APPLICATION- True semi gloss, just incase we change our minds!😉

What do you think? ! ? !

That smile says it all !💙

Meet MRS. V 👰

BRIGHT, but lived-in ☀️

See you in 6months!

3 THINGS does to keep her hair long and healthy!

* Use salon products!
Her go to is
‘Hydrate and Conquer shampoo and conditioner’ and the ‘Know Knott detangler’
* Minimal, to no heat styling!
* Books in for her colour service only twice a year!