Amouage

Unique gems in the crown of perfumery

Most fragrances consist of what is known as the perfume concentrate which is subsequently diluted in a scent-free solvent. Attars are composed entirely of perfume oils and they must contain no unscented material. They do not go through a dilution phase. Each of their components makes some contribution – subtle or overt – to the final piece. Constructing a fragrance in which every ingredient must have an odour is no easy task. Only perfumers with a thorough knowledge of their palette are able to create within this unforgiving form.  

By going from Ibri to Misfat Al Abriyeen, I was able to experience many of the aspects of Oman’s identity that make it so special. But I was also reminded that no land – especially not one with such a layered history – could ever be summed up by a brief visit to a few of its towns. With these two new attars, we go one step further in creating our scented map of Oman. But there are still many more undiscovered locations calling out to be experienced” added Renaud Salmon, Amouage Chief Creative Officer.

Suede Ibri, Tonka Misfah, and the Amouage Attars are available on Amouage.com and Amouage Boutiques worldwide.

Amouage welcomes two new creations to its Attars collection: Suede Ibri & Tonka Misfah

Located east of Ibri, on the slopes of Al Hajar Mountains, the oasis village of Misfah, when viewed from a distance, appears to consist of little more than vegetation and its Falaj irrigation system. With its stone-paved streets, colourful wooden doors and smiling inhabitants, Misfah is an unforgettable expression of humanity’s ability to co-exist with nature.

In order to convey Misfat Al Abriyeen’s warmth and openness, Salmon enlisted the talents of Suzy Le Helley, who employed the golden-wood personality of Tonka Bean introducing almond-like, vanillic facets in order to conjure the generosity of the village. “Few materials are as amicable as Tonka,” says Salmon. “We felt it was the perfect match with the affection that fills the air itself in Misfat Al Abriyeen.”

Tonka Misfah is now available on Amouage.com and Amouage Boutiques worldwide.

Tonka Misfah created by .lehelley

Amouage welcomes two new creations to its Attars collection: Suede Ibri & Tonka Misfah

When it comes to Amouage’s Attars, the connection with the country is explicit – each one is inspired by a specific, but perhaps relatively unknown Omani locale and attempts to represent its distinctive  identity. The latest additions to the attar collection – Suede Ibri and Tonka Misfah – are no exception.

The archaeological site of Ibri, 250 km west of Muscat, is remarkable for its all-pervasive stillness. A witness to over 5000 years of life – it used to be a major centre for trade and education. To help him express Ibri’s sense of immortal elegance, Renaud Salmon turned to perfumer Theo Belmas, who chose to interpret the town’s character through a heart-stopping combination of floral elements of the Violet and the soft, velvety qualities of the Suede.

Suede Ibri is now available on Amouage.com and Amouage Boutiques worldwide.

Suede Ibri created by

Inspired by two villages, Ibri and Misfat Al Abriyeen.

Launching on June 1st.

 

Perched on the slopes of the Al Hajar Mountains, Misfat Al Abriyeen is a living expression of harmony between humanity and nature. Stone pathways, ancient falaj waters and lush vegetation come together in a landscape filled with warmth and openness.

Inspired by the spirit of the village, saffron, vanilla and tonka bean come together into a generous and luminous creation, a scented memory of Oman’s enduring beauty.

Launching on June 1st.

In Ibri, history does not fade; it settles into the stones, the silence and the air itself. Once a crossroads of trade and culture, the ancient town remains suspended between memory and permanence, carrying a memory untouched by time.

Notes of saffron, violet and leather capture the timeless soul of a destination where worlds once converged, and where every path still whispers stories of the past.

Launching on June 1st.

Suzy Le Helley, an acclaimed young perfumer with a particular talent for achieving both clarity and subtlety in her work, was the perfumer chosen to accompany Renaud Salmon on a voyage to discover the beginning of Mandarin Oriental: the Mandarin in Hong Kong, the Oriental Bangkok, and both cities. Instinctively, Salmon knew that her sensibilities would complement the codes and aesthetics of the Mandarin Oriental group.

Thanks to Le Helley’s skills, these elements are brought together in a form that makes each one distinct and recognisable while never permitting the overall effect to be anything other than quiet and understated. In the same way that the exemplary service at the Mandarin Oriental hotels is always present and pre-emptive of guests’ needs, without ever drawing attention to itself, Whispers Of The Fan acts as an ethereal, never-fading presence, always in the background, providing comfort, solace and companionship.

Amouage for Mandarin Oriental