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Loki Pomade

All ingredients are organic. Hand crafted and locally brewed in the Philippines

26/01/2026

The OG Hold. Same classic recipe ☝🏻

Built to slick backs, pompadour and medium-polish style! What's your styling go-to?

📸 Ray-an Umali Arcena

30/09/2025

Dear Friends,

Loki is a grooming brand which is dedicated in promoting a sensible and sustainable approach to hair care products. It started when the founder of our brand, Darwin Hernandez was amazed with the use of pomade in 2015. He then started to use different brands of pomades. Some turned out to be great and some doesn't blend well. He got himself searching for the best formula that would best fit his hair in this humid climate in our country. Come September 2017, he was able to come up with his own brew. Four cans were made and these were given out to friends. This was the start for Loki.

Our brand started to join small trade events in 2017. Then we were able to start retail selling through online. This opened opportunities in having our products in different barbershops within Metro Manila. We've decided to push even more and started exploring the possibility of having our products be sold in different barbershops outside the Metro. Luckily, we did it. We've been constantly promoting different barbershops and by doing this, it helped us in promoting the pomade culture.

We believe in a few things. First, is that you can have great quality without compromise. Second, innovation is better than perfection. Lastly, humanity matters more than economy. We believe that with these values are shaping our brand.

We're still carrying on and moving forward. Til this day, we are still making our products and serving our partners with their needs.

Whether you’ve been with us from the beginning or just recently discovered Loki, your support means the world to us. Here’s to another year of growth, creativity, and community!

With gratitude,
Dar

♾️