JcTek Gadget

Our story

Founded in 1993 by the husband and wife team of Dr. Rolando B. Hortaleza and Dra. Rosalinda Ang-Hortaleza, hbc started with only six (6) inherited stores from Dr. Hortaleza’s parents. The young couple was in the infancy stages of their manufacturing firm when they’ve decided to add one more store for a total of 7 start-up stores and gave it a new modern name hbc or Hortaleza Beauty Center. Selling initially nail care products like cuticle remover and nail polish to freelance manicuristas, it became famous for selling salon accessories and tools on top of its reliable sharpening service.

In 2002, new images stores were launched while aggressive expansion in the country was undertaken. This was also the year when hbc launched its own brands, called Beauty Exclusives, a collective name for its private labels starting at 4 brands and 100 SKUs. The then Hortaleza Beauty Centre is now known as hbc, Inc., a multi-billion company ranking among the top 700 corporations in the Philippines, believes that its success secret lies in the sincere vision of giving everyone the right to be beautiful.

Adding to its over 200 stores nationwide, hbc has acquired SaveMore Drug in 2011, to address the healthcare needs of its customers. The then SaveMore Drug is now known as ShopMore, a tradename for all of our community-based grocery stores, which carries a wide assortment of personal care products, and a bigger convenience section.