RadManila Communications, Inc.

Look who brought the RAD Creative Edge to the Kidlat Awards 👀⚡

Our very own Brian Enrique Avanceña repped RAD as one of the jurors for Creativity in Strategy & Effectiveness and Creativity for Good 💡👏

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With "Creative Edge" as the theme of #Creativefest2025, we asked the jury to share what sets them apart from others in terms of creativity, and their answers were truly inspiring! 🗣️ - Merlee Jayme, Chairmom & Founder at Jayme Headquarters (Jury Head, Agency & Digital Craft) - Thasorn Boonyanate, Chief Creative Officer at BBDO Bangkok (Jury Head, Creativity in Social) - Raymund Sison, Creative Chief at Lennon Group (Jury, Creativity in Strategy & Effectiveness and Creativity for Good) - Brian Avanceña , Head of Creatives at RadManila Communications, Inc. (Jury, Creativity in Strategy & Effectiveness and Creativity for Good) - Bianca Fernandez, Executive Creative Director at DDB Group Philippines (Jury, Creativity in Social) - Nikki Sunga, Creative Director at BBDO Guerrero (Jury, Creativity in Entertainment & Experience) - Russell Molina, Chief Digital Officer at Seven A.D. (Panel Head, Creativity in Strategy & Effectiveness and Creativity for Good) - Jayel Ladioray, Vice President, Head of Consumer Communications & Experience at Nestlé Philippines (Jury, Creativity in Social) adobo Magazine is the official media partner of #Creativefest2025 and the 17th #KidlatAwards.

Jump in on Ate Sarah and Kuya Matteo’s RADventure!

With Green Cross Gentle Protect as their superpower, they’re all set to have an awesome day while germs stay far far away! Protection for up to 12 hours? Yep! Fun all the way? You bet!


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UNIQLO Imus is 📣LIVE and it’s bringing the good vibes to the South! ✨

From the behind-the-scenes hustle to the opening day hype, we brought the RAD flair, getting things done with heartwork❤️🧡and partnering with local legends to make this space pop.

Imus you’re looking real good!💅🏻

Get ready to be RAD!

At RAD, we don’t just work— we bring JOY🥰 to the process, strive for EXCELLENCE🎉, and lead with COMPASSION. If you’re ready to turn your passion into your greatest HEARTWORK, we want you!❤️🧡

Who runs the world? RAD women who shake things up, break the mold, and own their power. From boardrooms to creative studios, from big wins to everyday hustle— women make the world bolder, brighter, and straight-up legendary. Here’s to the game changers, the rule-breakers, and RAD women making waves everyday!

May the year of the Wooden Snake 🐍bring you prosperity, healing, and the RADDEST transforming energy!

Gōng Xǐ Fā Cái from all of us at RAD! ✨🧧
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RAD ALERT ‼️‼️

Our RAD CEO, Gigi Tibi, is back at it, taking her oath as a Foundation Board of Trustee once again! With her vision and energy, we know she’ll continue to take things to the RADDEST level. Cheers to more leadership and game-changing moments ahead!🤩🤩🤩🥳

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Happiest 51st to our Raddest and Incredible Gigi Tibi ✨

On this special day we celebrate not just another year, but the incredible and wonderful leader you are— one who leads from the heart and inspires us to create heartwork in all we do😍🤩.

Your wisdom shines like a guiding light, illuminating our agency with compassion🥳, love🥰, and excellence🏆. And because of this, your RADFam wishes you even more joy, fulfillment, peace and RADventure. 😎

Here’s to another year in making the WORLD MADE RAD!

We love you! ❤️🧡