Plus63

Space

To bring the identity into physical form, we worked with led by Arts Serrano. They translated the brand into spaces that feel modern, vibrant, and relatable. A key consideration was modularity. Most arcade and amusement spaces serve as containers for a variety of gaming machines, and the design needed to accommodate this while remaining flexible. Branded elements were created to be reusable across different shops, pop-ups, and future locations.

Each shop is designed as a fun-filled environment, offering new discoveries through games, characters, and details that carry the brand’s playful language.

We hope visitors enjoy these spaces as much as we enjoyed shaping the brand behind them.

Design and Renders:
One/Zero Design

Woffy and Friends

Alongside the identity, we reimagined WOF’s characters. Woffy was updated with a more contemporary look, and his world was expanded with new companions.

Set in a lively neighborhood, Woffy and his friends welcome audiences into their barangay, a familiar setting filled with surprise and delight. This world is fun-filled by design. Each character brings distinct energy, quirks, and a sense of play that mirrors the variety found inside every WOF shop.

Woffy is now joined by Mawwi and Boni, along with a diverse cast that includes Cotton, Manny, Moovit, Hoops, Ayee, Cel, and Pop. Some of these characters will appear as mascots in stores, while others extend into merchandise and storytelling. Together, they form a community that reflects the brand’s promise of shared fun and everyday wonder.

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The studio was commissioned by World of Fun (WOF) to lead its rebrand. Once a humble arcade, WOF has grown into one of the Philippines’ premier entertainment brands, with branches nationwide. Known for its lively atmosphere and family-friendly experiences, WOF continues to promise moments of joy for all ages.

Design Intention
Our goal was to refresh WOF’s identity and characters while staying true to its audience. The new brand language is built around playfulness, energy, and inclusivity. It is designed to resonate across generations.

At the heart of the rebrand is the idea of being “fun-filled.” Each WOF shop is packed with games, surprises, and shared experiences. We wanted the identity to reflect that sense of fullness, with something joyful always waiting inside.

The logo and brand elements take cues from stuffed toys, balloons, and vinyl textures. These forms suggest softness, volume, and delight. Loops, strokes, and squiggly lines add movement and visual energy. These elements extend into the redesigned characters and other brand assets.

Lockup
The main logo is a custom wordmark contained within the WOF shape. Its lettering balances freshness with approachability. Recurring loops and rounded motifs reinforce the brand’s playful spirit and the idea of being filled with fun.

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P14s63

We're closing the year with a little experiment.

14 years ago, the studio has been on a 4-day work week (long before Scandinavia made it trendy, 😆). It's worked for us because I believe creatives do their best work when they're happy. That extra day gives our designers space for side projects, personal work, or simply rest.

After the pandemic, our face-to-face time became rare. Since late 2023, we've only been meeting in person once a week, for half a day.

In the next 4 months, we're trying something new:

- Still 4-day work week
- 2 (sometimes 3) days a week of F2F work for three months
- We'll do this for 3 months, followed by one full month off in the 4th month (paid, of course)

If it works, this cycle will repeat three times a year: three months of work, one month of rest.

The goal is simple: spend more time together in the studio, reconnect, and create in close proximity again.

Balitaan ko kayo if gumana… Hahaha… Good luck to us.

From CCA to CCX

The renaming from “Center for Campus Arts” (CCA) to “Center for Campus Exhibitions” (CCX) reflects an expanded mission to collaborate across academic disciplines. This platform will showcase projects and works from various programs, including Business, Sciences, Holistic Disciplines, Lasallian Mission, and Hotel Management and Culinary Arts.

CCX’s vision encompasses contemporary practices in creative industries and interdisciplinary approaches. The Center will feature future-focused exhibitions spanning arts, design, performing arts, and sciences.

Plus63 developed the logo for this project, creating a brand mark that reflects the modularity of the exhibitions. Even when the orientation of the mark’s elements are changed, there’s always a sense of space maintained, mirroring the diverse configurations that CCX will host.

-ccexhibitions
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Terra Madre Asia & Pacific 2025

The Slow Food movement in Asia Pacific is on a passionate mission to revolutionize our relationship with food. By championing good, clean, and fair food producers, the organization aims to create a robust network that connects food communities across the Philippines and the broader region.
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For Terra Madre Asia & Pacific 2025, we created a visual identity design inspired by the maritime journeys of our Austronesian ancestors. Our design approach created a modern, vibrant, and whimsical visual language.

This design direction draws inspiration from archipelagic landscapes, using clay as aesthetic inspiration to capture the handcrafted essence of islands connected by seas of trade and cultural exchange. The tactile, imperfect nature of clay, creates a distinctive visual language that celebrates artisanal production and geographical identity.

The illustrated characters create a narrative of interconnectedness, where textures, organic forms, and earthy tones speak to the spirit of Terra Madre Asia & Pacific.

We’re so happy to be part of this! Yey!



Kitakits! :)
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Plus63's Dan Matutina has an advice for creatives and artists at #GraphikaManila2025 who wants to build local art communities in their areas:

.manila , a sushi kappo restaurant, blends instinct with culinary craft, showcasing Chef Bruce Ricketts’ unique creative identity. The name ‘iai’ comes from ‘iaido,’ a Japanese martial art emphasizing awareness, instinct, and responsiveness, reflecting both the chef’s cooking style and his martial arts background.

The logo we developed embodies mastery through simplicity: a single stroke reaching its target with precision, demonstrating efficiency and expertise without unnecessary embellishment.

Brand identity applications aim to express “iai” across various materials. The goal is to visually convey the logo’s “strike” or “slash” concept through graphic design executions and production methods.

Plus63


Logo Animation

Yey!

Comuna Directory

Apart from developing .ph 's identity, we also worked on the wayfinding system for the space. We wanted to highlight Comuna’s unique space and layout by creatively translating the building plan into the directory.

Photo by

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We enjoyed designing the signage and wayfinding for Kapihan's new shop. This lightbox signage appears ordinary from the side, but reveals the shape of a house when viewed from a different angle.

Pls visit in London 🇬🇧

Apart from doing the brand identity and creative direction for , the studio also developed illustrations and graphics for in-film scenes and assets.

Creative Team