B.U Philippines
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Your unique vibe, reflected in a captivating scent. Be authentically you with BU Fragrances. 💫
BU Fragrances is committed to uplifting young women to be themselves in a world of uniformity, encouraging them to embrace their individuality through a diverse range of scents.
⭐️ Distinctive, top-quality scents
From fresh and uplifting to bold and alluring, each fragrance in our collection is crafted with quality ingredients to mirror the diverse personalities of every girl. With BU, you can st
Never not leaving the house without my B·U Body Mists. ✨
Available at Watsons, SM Beauty, Shopee & Lazada 💌
Give me my B·U Vibe, coffee, makeup and books and I’m good to go 🤭
Available at Watsons, SM Beauty, Shopee & Lazada 💌
15/05/2026
Pick your summer scents for every kind of summer plan. ☀️
🌸 Fairy’s Secret brings a sweet, bright feel for park days and picnic plans.
🧡 Trendy sets the mood for cool, confident café stops and city strolls.
Find your next go-to summer scent with B.U.
Available at Watsons, SM Beauty, Shopee & Lazada. 💌
08/05/2026
Times may change, but the scent still serves. ✨
Available at Watsons, SM Beauty, Shopee & Lazada. 💌
Time to plan that long overdue girls day. ☀️
Everything’s better when there’s coffee, catch-ups, current reads, and your fave B.U scents to match the mood. ✨
Available at Watsons, SM Beauty, Shopee & Lazada 💌
Fairy’s secret is always part of the haul. 🎀
Available at Watsons, SM Beauty, Shopee & Lazada 💌
24/04/2026
The best friend pairing your fresh shelf needs this summer. ☀️
🌸 Absolute Me Deo Spray is sweet, creamy, and girly with fruity notes and warm caramel.
🩵 Hidden Paradise Deo Spray is fresh, airy, and clean with pear, florals, and soft musk.
Get your scent picks for every kind of day with B.U. Available at Watsons, SM Beauty, Shopee & Lazada. 💌
Smell good first, figure the rest out later. 🤭
This is your sign to treat yourself and restock on your favorite BU scents. ✨
Available at Watsons, SM Beauty, Shopee & Lazada 💌
No look is complete without a scent to match. ✨
Elevate the vibe with BU Heartbeat, a blend of fruity, warm, and musky notes that make you feel effortlessly put together. 🌹
Available at Watsons, SM Beauty, Shopee & Lazada 💌
31/03/2026
From morning rush to late-night plans, stay fresh with B.U scents all day. ✨
💧 Start with BU Deo Spray for those on-the-go. mornings.
🌸 Layer with BU Body Mist for easy touch-ups throughout the day.
🌙 Finish with BU EDT when the night calls for something extra.
Keep your scent in sync with your day with BU.
Available at Watsons, SM Beauty, Shopee & Lazada. 💌
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Manila
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |
| Saturday | 8am - 5pm |
| Sunday | 8am - 5pm |
