Cavemen Barbers

The 90/10 Principle

Consider a situation: You're eating breakfast with your family. Your daughter accidentally knocks over a cup of coffee onto your business shirt. You curse and harshly scold your daughter for the mishap. She breaks down in tears.

After scolding her, you turn to your wife and criticize her for placing the cup too close to the edge of the table. A short verbal argument follows. You storm upstairs and change your shirt. Back downstairs, you find your daughter has been too busy crying to finish breakfast and get ready for school. She misses the bus. Your wife must leave immediately for work. You rush to the car and drive your daughter to school. Because you are late, you drive 80 km an hour in a 60 km/h speed limit zone. After a 15-minute delay and paying a $60 traffic fine, you arrive at school. Your daughter runs to the building without saying goodbye.

After arriving at the office 30 minutes late, you find you forgot your briefcase. Your day has started terribly, and as it continues, it seems to get worse and worse. You look forward to going home. When you arrive home, you find a small wedge in your relationship with your wife and daughter. Why? Because of how you reacted in the morning.

Why did you have a bad day?
A) Did the coffee cause it?
😎 Did your daughter cause it?
C) Did the traffic policeman cause it?
D) Did you cause it?

The answer is D.

You had no control over what happened with the coffee. How you reacted in those 5 seconds is what caused your bad day. Here is what could have and should have happened:

Coffee splashes over you. Your daughter is about to cry. You gently say, "It's OK honey, you just need to be more careful next time." Grabbing a towel, you rush upstairs, change your shirt, and grab your briefcase. You come back down in time to look through the window and see your child getting on the bus. She turns and waves. You and your wife kiss before you both go to work. You arrive 5 minutes early and cheerfully greet the staff. Your boss comments on how good a day you are having.

Notice the difference. Two different scenarios. Both started the same but ended differently. Why? Because of how you REACTED. You really do not have any control over 10% of what happens. The other 90% is determined by your reaction.

Here are some ways to apply the 90/10 secret:

If someone says something negative about you, do not be a sponge. Let the attack roll off like water on glass. You don't have to let the negative comment affect you! React properly, and it will not ruin your day. A wrong reaction could result in losing a friend, being fired, getting stressed out, etc.

How do you react if someone cuts you off in traffic? Do you lose your temper? Pound the steering wheel? Curse? Does your blood pressure skyrocket? Do you try and bump them? WHO CARES if you arrive ten seconds later at work? Why let the blue car ruin your drive?

Remember the 90/10 principle, and do not worry about it! If you are told you lost your job, why lose sleep or get irritated? It will work out. Channel your energy and time into finding another job. If the plane is late, and it is going to mangle your schedule for the day, why vent your frustration on the flight attendant? She has no control over what is going on. Use your time to read, get to know the other passengers, etc. Why get stressed out? It will just make things worse. Now you know the 90/10 secret. Apply it, and you will be amazed at the results.

✍🏻 Worth Sharing

Unpopular Opinion: The secret behind Starbucks' wild success is not its coffee.

Love it or hate it, you know you can identify a Starbucks store from a mile away.

But do you know what makes it stay ahead of its competition even during growing economic instability? It's depositioning strategy.

Buyers don't start their buying journey thinking, "Let me go out and find a company with brand purpose."

It always starts with "I need something."

In branding, de-positioning is that secret weapon. It lets you do three things with your messaging:

🚀 drive them away from other chains,
🚀 move your shoppers toward your brand,
🚀 educate your shopper about issues that should concern them.

Starbucks nailed depositioning by introducing a concept called "the third place".

Now, it's extending its "third place" idea by offering to use/sit even without buying anything.

Can you think of another omnipresent coffee house where you can linger in armchairs, access free Wi-Fi, eat lunch, and use the bathroom?

You can't.

This is a perfect example of how the company de-positions its competitors.

Depositioning is one of the most effective growth drivers and can be a star of your branding strategy (just like Starbucks).

The boss 🙂

Actor, film director, film producer and musician Keanu Charles Reeves (Keanu Charles Reeves), missed the first 20 minutes of the party dedicated to the end of filming of his new film in one of the clubs in New York.
He waited patiently in the rain to be let in.
No one recognized him.
The club owner said: "I didn't even know Keanu was standing in the rain waiting to be let in - he didn't say anything to anyone."
"He travels by public transport".
"He easily communicates with homeless people on the street and helps them".
- He is only 56 years old (September 2, 1964)
- He can just eat a hot dog in the park, sitting between ordinary people.
- After filming one of the "Matrix", he gave all the stuntmen a new motorcycle - in recognition of their skill.
- He gave up most of the fee for the salaries of costume designers and computer scientists who draw special effects in "The Matrix" - decided that their share of participation in the budget of the film was underestimated.
- He reduced his fee in the film The Devil's Advocate" to have enough money to invite Al Pacino.
- Almost at the same time his best friend died; his girlfriend lost a child and soon died in a car accident, and his sister fell ill with leukemia.
Keanu did not break: he donated $5 million to the clinic that treated his sister, refused to shoot (to be with her), and created the Leukemia Foundation, donating significant sums from each fee for the film.
You can be born a man, but to remain one..

Russell Westbrook in the house!!

We we’re prepping for our reopening but all our Clippers choked! See you next season 🙂

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