Pablo Color

The main idea of Pablo Color’s philosophy is to increase sales of color cosmetics, especially nail polish, protective propolis lipstick and color lipstick in stores with high turnover as a form of impulse sales. We try to make our products immediately recognizable with its price, color and availability. Here are the main parameters of the project:

- All goods of one kind are offered under a single barcode

- Attractive purchase price, acceptable to each/every group

- Adjusting the amount of assortment to the size and characteristics of the store

- Selection/Choice/Finding of the most appropriate place to display in the cashier zone

- Delivery of products straight from the manufacturer to the customer

- Regular visits of our FMCG specialists in retail stores

- Seasonal color exchange

- Increase of selling products based on the current rotation

- Participation in all forms of promotion and trade marketing