Identitaria

This image is part of a comprehensive series created for an Amazon listing. The client provided a limited set of product photos and packaging print files. Using these, along with assets we scouted from their Facebook account and website, we developed a cohesive visual narrative that tells the full story of their Aronia juice. Because this is a product with so many benefits and features, it was crucial to pair the photography with clear, explanatory copy.

Before we even started designing, we did a deep dive into the product and the competition. This research gave us an essential edge: we identified angles the client hadn’t considered and, by analyzing competitor reviews, we learned the consumers' language and their specific questions. This allowed us to address their pain points directly and efficiently. Our market analysis even revealed valuable insights for product improvements, which we shared with the client - because a fresh perspective is always valuable.

For the Main Images, we generated 3D renders based on the client's files, creating multiple versions for A/B testing.

For the Square (Lifestyle/Infographic) Images, we blended stock photography, AI-generated imagery, and the client’s original photos. We prioritized the human factor to better communicate the product's attributes, using people in the visuals wherever possible. All photos were professionally retouched in Photoshop to meet Amazon’s standards, with final assembly done in Corel Draw and Adobe Illustrator. We also custom-designed icons from scratch to highlight specific features and certifications.

In total, we produced 17 variations for the Main Images and 19 for the Square images, allowing the client to choose the most impactful messages. Although our contract specified a fixed number of deliverables, we prefer to over-deliver and provided several bonus images. The upcoming series covers the A+ content, which you can see in the following photos.

Fotografiile produse de Identitaria pentru Toyota Vâlcea - Nurvil pun modelul Corolla Cross 2025 in peisajul de toamna, chiar pe pagina Toyota Romania.

Din ce am avut in test drive numeroase optiuni din gama Toyota, Corolla Cross este modelul cel mai prietenos cand vine vorba de raportul buget/calitate. O optiune de luat in calcul atunci cand oscilezi intre CHR si RAV4.

Aronia Charlottenburg is taking on Amazon - one of the most competitive markets in the world.
For this challenge, they trusted Identitaria to create the visuals for their first five products, already live on the platform.

Why Identitaria? Because we don’t just design - we know Amazon inside out. With over 25 years in graphic design, photography, and photo editing, plus direct seller experience on Amazon US, we’ve proven what works. We’ve turned hard-won insights into winning visuals that help products sell, not just sit online.

On Amazon, where every purchase starts with perception, your visuals decide your success. Don’t gamble with your first impression.

Choose experts who’ve been there, done that, and know exactly how to help your products rise above the noise.

Graphic Design
Wednesday drop

🍕 A pizza brand that doesn’t just deliver food — it delivers personality.

We designed the full visual identity for Pizza OK: a bold, modern look that pops from the street to the slice.

From the branded packaging and staff uniforms, to the signage, stickers, and even tape rolls, everything was created to make the brand instantly recognizable and visually irresistible.

Because when the branding is this strong, the first bite happens with your eyes. 👀🔥

🍕 Craving a bold brand that stands out like a fresh slice? Let’s make it happen - message us.

Hashtags:

📚 202 issues. Around 17 years. A magazine that’s still standing.

In the early days, I did everything.
Design, concept, layout, ad creation, tech reviews, auto columns, and of course—OK Beauty.
I was the creative director, the writer, the retoucher, and the sleepless night shift.

It wasn’t easy.
No AI tools. No Canva shortcuts.
Just me, the deadline, and a vision.

In 2014, I rebranded the whole magazine. And to this day, it still lives.

🌀 Would I do it all over again?
Without a second thought.

Those countless sleepless nights shaped me—into a graphic designer, photographer, and retoucher.
Today, my clients get more than just visuals.
They get that experience, that grit, that training, that hunger.

And no tool can replicate that.
Because if it could, you’d just be a copy. A weak version. One number in a soulless series.

🧠 I’m not a tool. I’m the person who mastered them all—and stayed standing.

🍫✨ Who says chocolate can’t strike a pose?

For Cio&Co – ciocolata cu beneficii, I took things beyond the taste buds and into the studio.
Every chocolate bar got its own mini photo shoot (yes, really), followed by some Photoshop spa treatment 🧼💅 and a bit of visual magic to create these bold, tasty hero shots.

Lights, camera, cacao.
Because when the product’s this good, it deserves a spotlight of its own.

👉 Swipe for flavor. No licking the screen.

"I am in awe! I have tried for years to get a drop of water and silver to come together as a symbol. I'll be in touch with the small changes I need for the packaging.
Thank you for the Amazon save (again). It is an amazing feeling knowing someone has my back. 🙂 "

When we were approached to completely rebrand TheraSilver, the client already knew about our experience with brands that sell on Amazon.

And that’s crucial - Amazon is the most competitive e-commerce platform out there, where every pixel counts. We've seen firsthand how just a few lines of pixels can make the difference between a high-performing “Main Image” that drives sales and one that stalls your listing because people simply don’t click on it.

These are technical details we’ve learned and refined over time, through hands-on work across multiple product categories. Sometimes, it’s not enough to simply ride the wave—you have to cut right through it. That’s when you peek behind the curtain, into the engine room of strategy, and build on principles your competition doesn’t even know exist. The advantage of experience. 😃

The client was open-minded and understood that beyond packaging and visual setup of the listing, we also needed to build a full visual identity for the brand.

We did our homework - analyzing the product’s features, strengths, weaknesses, and competitors. That’s how we locked onto the right visual direction.

We started by designing the logo - the graphic symbol and color scheme that would differentiate TheraSilver in the market while staying true to its values.

When it comes to logo ideas, we still love sketching them by hand, on paper. Our iPad Pro often gets ditched in favor of a simple pen and a pack of markers from the local store. 🙂 While it has its place in the process, this time it took a back seat.

We aimed for the symbol to reflect the brand’s three core elements:

Thera – Earth, nature.

Silver – Colloidal silver particles in suspension.

Pure water – The medium that binds it all.

We explored multiple sketches and concepts, but in the end, after a few days of refining, we decided to go with a minimal, stripped-back symbol. It was our favorite version, and the one we proudly presented to the client.

You can see their reaction above. 🙂 Every time we receive feedback like this, it’s a reminder that our work is truly appreciated - and that makes it all worth it.

In addition to the symbol, we also created a unique typographic logo tailored to the geographical market the brand operates in. A font that’s easy to read, recognize, and remember.

With these core materials approved, we moved on to designing the main product’s packaging - the label and box. The advantage of working on the packaging while also developing the Brand Identity Manual is that it helps lock in the visual language early on, making all future materials easier to align. Both were finalized almost simultaneously.

Although it wasn’t originally requested, the Brand Identity Manual (a must in our book) was gifted by the Identitaria team. And because we don’t believe in doing things halfway, it ended up being a record-breaking 76 pages - covering every visual detail down to the last comma. You can preview the table of contents in the images attached to this post.

As for the product listing and its components - we’ll dive deeper into that in future virtual meetings. 🙂

Normally, this is where I’d insert a Call to Action. But I think everything we’ve shared speaks for itself about the power of good branding.

Open to collaborations! 🙂

EN:
We just received these images from the client with the packaging before going into production. We are very happy when clients have total confidence in what we do. In this case, not a single comma of what we proposed was modified.

The collaboration with TheraSilver (USA brand) consisted of developing a complete visual identity, Branding Manual, packaging for the product that is now sold on the most competitive online market, namely Amazon and the visuals for the listing - main images for A/B testing, squares images and banners for A+ and A++.

RO:
Tocmai am primit aceste imagini de la client cu packagingul inainte de a intra in productie. Ne bucuram foarte tare cand clientii au totala incredere in ce facem. In cazul de fata nu a fost modificata nici macar o singura virgula din ce am propus.

Colaborarea cu TheraSilver (USA brand) a constat in dezvoltarea unei identitati vizuale complete, Manual de Branding, packaging pentru produsul care se vinde acum pe cea mai competitiva piata online, respectiv Amazon si vizualurile pentru listing - main images pentru testing A/B, squares images si respectiv bannerele pentru A+ si A++.