Arbelle

Testers were built for a shopping journey that no longer exists.

Yet beauty brands still pay to produce, distribute, replace, and discard them, without knowing which swatch became a sale.

So, why is shade discovery still operating in the dark?

It may be time for it to catch up.

We break down the real cost of foundation testers and the economics of a digital alternative.
🔎 https://eu1.hubs.ly/H0xlZmV0

60% of shoppers won’t buy foundation online without a shade-matching tool in place.

Foundation isn't a product shoppers are willing to gamble on.

The right Shade Finder removes that uncertainty, helping shoppers choose confidently while brands increase conversion, reduce returns, and build trust.

Our complete guide explains how AI shade matching works, why quizzes and shade charts fall short, and what brands should look for in a solution.

Read the complete guide. 👇
https://eu1.hubs.ly/H0w-clz0

74% of shoppers abandon purchases when choice gets overwhelming.

And choice matters, of course.

But there’s a point where choice stops feeling empowering and starts feeling like work.

The missing link here is guidance, which leads to confidence, which leads to conversions.

And that guidance comes in the form of AI-powered personalization tools.

Read more here 👉 https://eu1.hubs.ly/H0wNb040

Prestige beauty can’t price its way into trust.

Not anymore.

Not when only 14% of U.S. beauty buyers believe higher prices mean better quality.

That should worry premium beauty brands.

Because if price no longer signals value, the buying experience has to. Shoppers need more than a beautiful bottle, a luxury campaign, or a heritage story.

They need to feel sure. Sure that the €70-foundation they’re about to buy is the right shade for them. That the purchase will be worth it.

That’s where personalization becomes essential – turning uncertainty into confidence.

And today, confidence may be the strongest luxury signal of all.

👉 Read more: https://eu1.hubs.ly/H0wCk9p0

Let’s connect at by Retail Hub!

This week, our Ante Plavčić will be in Milan for some stimulating talks about the beauty industry, digital innovation, and personalization, giving a talk himself on how to grow beauty e-commerce with confidence.

Looking forward to it!

For CMOs under pressure to drive growth, the instinct is to spend more on acquisition.
Run more campaigns.
Test more channels.

But if your conversion mechanics are broken, no strategy will fix that.

You need to fix the confidence gap in shoppers first – and remove the decision friction.

Read how 👉 https://eu1.hubs.ly/H0w25HL0