Cidesco Sweden

Dear CIDESCO Member,

Join us for an insightful webinar featuring Roberto Valente, CEO of the Health and Beauty Group and Managing Director of BOS srl (part of the BolognaFiere Group), 23rd of June at 14.00 CET, 8.00 am EST

In this session, we will explore the Essential elements of building a compelling beauty brand identity. Roberto will delve into how a clear purpose, strong values, and a forward-thinking vision can significantly influence customer loyalty and set your brand apart in the competitive beauty industry.

In today’s highly competitive beauty market, where treatments, technologies and products are increasingly similar, true differentiation no longer comes from what salons offer, but from how they connect with clients. This presentation explores how building a strong brand identity rooted in purpose, values and vision is essential to creating lasting customer loyalty.

Using the “Start With Why” framework, it emphasizes the importance of communicating not just services (WHAT) and methods (HOW), but the deeper purpose (WHY) behind a brand. When businesses clearly define their purpose, they move beyond price-based competition and position themselves as trusted advisors and transformation experts.

The presentation also highlights the role of emotional connection in client retention. By addressing not only external, visible problems but also internal emotional needs and deeper philosophical concerns, beauty professionals can foster stronger relationships and trust. The StoryBrand framework is introduced to reposition the client as the hero and the professional as the guide, reinforcing empathy and authority as key drivers of loyalty.

Ultimately, the core message is that clients do not buy treatments: they buy transformation. By consistently aligning purpose, values, communication and personal branding, beauty businesses can shift from transactional interactions to meaningful, long-term relationships based on trust and emotional loyalty.

Date: 23rd of June
Time : 2.00 pm CET, 8 am EST

To attend the meeting, please contact us! Sveriges Hudterapeuters Riksorganisation, SHR CIDESCO section Sweden: [email protected]

CIDESCO International

Nytt nummer ute nu – Hudterapeuten nr 2 - 2026!

Det senaste numret av Hudterapeuten finns nu tillgängligt digitalt, länk har mailats till alla våra personliga medlemmar, skolmedlemmar, servicemedlemmar och arbetsgivarmedlemmar.

Redaktionen för detta nummer har utgjorts av;
- Anna Olsson, redaktör och ansvarig utgivare
- Mejram Reklam , layout och grafisk form

Omslaget pryds av Bella Bayar (), auktoriserad hudterapeut och medlem i SHR samt grundare och ägare av BE BEAUTY Face Sculptor Academy. Hon är även internationellt prisad medaljör inom massage.

Hudterapeuten ges ut av och utkommer med 5 nummer per år.

Join us at the largest beauty trade fair in Sweden!

https://www.hudochkosmetikmassan.se/Registration_Exhibitor_Happenings_Contacts

Hud & Kosmetik – Sveriges största skönhetsmässa fyller 30 år! 🎉

Monterbokningen är i full gång. Funderar du på att ställa ut och möta branschen på plats?
Hör av dig till projektledare Linn Rojas Ribbhagen:
[email protected]
073-829 90 99

Nytt nummer ute nu – Hudterapeuten nr 1 - 2026!

Det senaste numret av Hudterapeuten finns nu tillgängligt digitalt, länk har mailats till alla våra personliga medlemmar, skolmedlemmar, servicemedlemmar och arbetsgivarmedlemmar.

Redaktionen för detta nummer har utgjorts av;
- Anna Olsson, redaktör och ansvarig utgivare
- Mejram Reklam , layout och grafisk form

Omslaget pryds av Emma Storberg (), auktoriserad hudterapeut, kommunikationsansvarig på Sveriges Hudterapeuters Riksorganisation och medlem sedan 15 år tillbaka.
Hudterapeuten ges ut av och utkommer med 5 nummer per år.

As CIDESCO celebrates 80 years of excellence, the CIDESCO Section Sweden marks its 70th anniversary.

Celebrating all of us and the excellence we are committed to maintaining.

CIDESCO International💙

Dear CIDESCO Member,

Are you ready for an unforgettable experience at the CIDESCO Congress in Fiji from August 29-31, 2026? This event promises not only to be educational but also exhilarating, offering a perfect blend of professional growth and leisure.

This is your chance to connect and mingle with members from all around the world. Engage in meaningful conversations, share knowledge, and forge lasting relationships with industry leaders and professionals from around the world. The CIDESCO Congress is a unique platform for networking and expanding your horizons.
The Congress will feature a variety of events that cater to different interests and specialties. Attend workshops, listen to keynote speakers, and gain insights into the latest trends and innovations in the beauty and wellness industry. The exhibition will showcase cutting-edge products and services, providing an opportunity to learn and explore new possibilities.

In addition to the formal sessions, the Congress will host gala dinners and social gatherings, offering a chance to unwind and enjoy the vibrant culture and hospitality of Fiji. These events are perfect for relaxing and celebrating with fellow attendees in a stunning island setting.

Hotels in Fiji are filling up fast due to the popularity of this event. Ensure you have a comfortable and convenient accommodation by booking your stay well in advance. Don't miss out on the opportunity to enjoy the breathtaking beauty of Fiji while attending this world-class CIDESCO Congress celebrating 80 years..

Prepare for an incredible journey of learning, networking, and fun at the CIDESCO Congress 2026. Mark your calendar and get ready for the best time of your life!

https://www.namafijihq.com/cidesco-world-congress

If you have a large group of people attending, please contact us so we can help with the hotels and flights arrangements.

CIDESCO International

CIDESCO World Congress — Nama Fiji HQ CIDESCO World Congress 2026 29th August - 31st August 2026 Hosted by Your Essential Guide to the CIDESCO World Congress 2026 CIDESCO World Congress Programme Join us for an unforgettable three-day experience at the prestigious CIDESCO World Congress & Exhibition, set in a stunning luxury island dest...

Dear CIDESCO Member,

I Hope you are doing well.

We are pleased to invite you to our next webinar 28th of April 2026 at 16.00 CET with the incredible Lydia Sarfati a world-renowned master aesthetician, spa innovator, and the visionary founder and CEO of Repêchage® and CIDESCO Section USA President.


The Complete Facial Treatment Blueprint: Technique, Customization & Technology

Elevate your facial services with this comprehensive 60-minute demonstration designed for professional estheticians and CIDESCO students. Discover proper skin consultation and cleansing techniques, how to customize facial massage based on your client’s skin type and concerns, and how to select the right face eye and neck masks for maximum skin benefits. Learn when and how to safely incorporate advanced modalities such as high frequency and galvanic current, and finish with expert tips on facial waxing and brow shaping for a polished, professional result.

Lydia´s Bio:

Lydia Sarfati is a world-renowned master esthetician, spa innovator, and the visionary founder and CEO of Repêchage®. With over 46 years of industry leadership, she has revolutionized professional skincare through groundbreaking product innovation and advanced global education.
Named one of the 2023 Most Influential Spa Leaders by American Spa Magazine, Lydia continues to shape the future of the beauty and wellness industry worldwide. A passionate educator and accomplished author, her works include Success at Your Fingertips, The Repêchage® Book of Skincare Science & Protocols, and contributions to Milady Standard Esthetics: Fundamentals (12th Edition) and Oncology Esthetics®—cementing her legacy as one of the most influential and respected voices in global esthetics.

We look forward to this amazing and insightful webinar in April.

Join Zoom Meeting
https://us02web.zoom.us/j/85799816673?pwd=Sbv4gaQ4ZcKQnMZEeJpK3xzf2tbo4Z.1
Meeting ID: 857 9981 6673
Passcode: 872607

Vi önskar er alla en riktigt God Jul och ett Gott Nytt År! 🎄

Tack för ett på många sätt härligt 2023.

Kansliet har julledigt och därmed är det stängt från den 23/12 och öppnar återigen den 8 januari 2024.