REF Stockholm

city air? travel? pollution? all things a big city (this time Seoul) has to offer - also your hair is calling for a reset. right ? 🫧
 
meet Deep Cleansing Shampoo: your weekly reset for hair that’s been through it. It helps remove excess oils, dry shampoo, styling products, silicones and other build-up that can leave your hair feeling heavy, dull and lifeless - while keeping it soft, fresh and light.
 
the airy mousse formula works through both hair and scalp for that clean, refreshed feeling from root to tip. think less build-up, more bounce, shine and life 🥹🫧✨
 
use once a week, or whenever your hair needs a proper fresh start 🩵

your sunday routine just got an upgrade! 🫧🩵 with our girlie

take a little extra time for yourself, reset your scalp, refresh your hair and wash away the week.

our new deep cleansing shampoo removes buildup, excess oils and impurities without drying out your hair, leaving it fresh, clean and ready for a new week - and giving your styling products the perfect base to perform at their best.

fresh hair, fresh week, fresh start💧

Yesterday, we hit RESET 🫧🩵 We hosted our community at Burner Studio in Stockholm for a hot sculpt session combining full-body strength work with deliberate heat followed by the ultimate reset: a fresh shower and our new Deep Cleansing Shampoo.

Sweat, movement, freshness and first impressions. We had so much fun bringing this launch to life and finally seeing Deep Cleansing Shampoo out in the world.

Thank you to everyone who came, moved, sweated and reset with us. We can’t wait for you all to try it!! 🫧☁️🩵

INTRODUCING: DEEP CLEANSING SHAMPOO 🫧💧☁️
 
Refresh. Restart. Reset.
 
Life builds up in your hair.
Dry shampoo, styling products, oils, sweat, air pollution and everything in between.
 
Meet Deep Cleansing Shampoo, our new detox shampoo in an airy mousse formula, created to give both hair and scalp a fresh start.
 
It effectively removes buildup and impurities without drying out the hair, while helping to soothe and refresh the scalp. The whipped mousse texture turns deep cleansing into something more than just a wash - it becomes a ritual.
 
✔️ Deep cleanses without drying out the hair
✔️ Removes product buildup & excess oils
✔️ Helps soothe and refresh the scalp
✔️ Leaves hair feeling light, clean and full of life
✔️ Airy mousse texture for a sensorial cleansing experience
 
For the dry shampoo days.
The post-gym hair.
The slick-back days.
The city air.
The full week of styling.
 
Because sometimes your hair needs more than a wash.
It needs a reset.
 
Deep Cleansing Shampoo is here.
Reset your hair. Reset your week.
 
Now available worldwide 🫧☁️

are you ready for a reset? 👀 October 1st…

healthy looking hair with only one product 👀 yesss you need to have this one in your stash ✨

👀🤫