REF Stockholm

inspired by swedish summer traditions, this look celebrates effortless beauty 🍓🇸🇪🌸

there is a certain beauty that only exists during Midsummer. the kind found in endless evenings, wildflowers gathered by hand, and hair softened by warm summer air.

loose waves fall naturally around the face. fresh blooms become part of the style. a veil of shine catches the light as the sun slowly disappears below the horizon.

this look is a reminder that sometimes the most beautiful looks are the ones that feel completely natural 🌼

☁️🪞✨🎀 styling routine using the ’intense hydrate styling cream’ for hold and keep that frizz away

the fun part? getting ready ⁠👀🍒💃🏼⁠
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HAIR AWARDS 2026 SWEDEN ✨ What a night!

This year, REF Stockholm had the honor of being category partner for Avantgarde at Hair Awards 2026 - celebrating creativity, boldness, and visionary craftsmanship at the highest level.

A huge congratulations to Emil Fredriksson () at (.se), winner of Avantgarde 👏 As if that wasn’t enough, he also took home Hairdresser of the Year 2026 and Colorist of the Year - an incredible achievement ✨

“A hairdresser with a contemporary, fashion-forward expression and a strong sense of balance and cohesion. The work is executed with precision, tastefulness, and a sharp eye for detail.”

Thank you to all competitors, organizers, partners, and creatives who made the evening so inspiring. We’re proud to be part of an industry driven by passion, artistry, and innovation 🌟

POV: it's your wedding day ✨💒

"... a more beautiful romantic version of themselves" 🤍

It’s not one product. It’s the right combination ✨⁠
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Creating a modern bridal look requires more than one product. It’s about combining the right formulas to achieve hold, softness, movement, and durability throughout the day.⁠
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From prep products that build foundation, to texturizing products that add shape, to finishing products that lock in the look, each step plays a role in the final result ✨