Founders Beauty

Eight years of formulating in the open, every active, every percentage, has taught us one thing: skin doesn’t need more promises. It needs proof.

That’s the standard we’ve held since day one, and it’s the reason people keep trusting us with something as personal as their skin.

Here’s to eight years of earning that trust, and to keeping it for the next eight.

Founders Beauty. Your skin is your armour. foundersbeauty.com

Most ingredient lists are padding with a few actives buried somewhere in the middle.

The Purity Potion was formulated the other way around. Peppermint that refreshes without irritating. Raspberry that maintains your barrier while the actives work. Reishi Mushroom, one of the most deeply soothing botanicals in skincare. Cucumber to cool and rebalance. Aloe Vera to repair. Licorice to quietly, consistently even out tone over time.

Every ingredient accountable. Backed by 6% Niacinamide, 3% Argireline, and patented L22.

Sulfate-free. PETA certified. Cruelty-Free.

SkincareIngredients

If you have dry skin, you've probably been told to skip clay masks. That advice is only half right.

Most clay masks dry, tighten, and crack, pulling moisture from skin that's already short on it. The Creamy Clay is built differently. Its 51.2% active Lavender Hydrosol base means half the formula is soothing and conditioning, not water, so it draws out impurities while keeping your skin hydrated. Squalane and Argan keep it soft the whole time it works.

So dry skin can detox too. You just need a clay that treats while it purifies, not one that strips.

Clean pores. No tight, cracking finish. Just calm, comfortable skin.

Your skin and hair spend every night pressed against your pillow. That makes your pillowcase the surface they touch more than anything else you own.

DreamWell is made from bamboo lyocell, naturally breathable, temperature-regulating, and gentle on skin and hair. It helps your skin stay calm and your hair stay smooth while you sleep, the kind of care that works without you lifting a finger.

Sleep well. DreamWell.

Hypoallergenic. Sustainably made.

Rich does not have to mean heavy.

The Moisturizing Milk has the smooth, spreadable feel of something nourishing, then sinks in like it was never there. Skin-identical Squalane and Jojoba integrate into the barrier instead of sitting on top of it. Chia Seed Oil and Calendula calm and replenish.

Light on the surface. Deep where it matters.



The Radiance Rinse to cleanse without stripping.
The Purity Potion to treat, with 6% Niacinamide and patented L22.
The Creamy Clay to reset, with a 51.2% active Lavender Hydrosol base.
The Moisturising Milk to seal, with skin-identical Squalane and Jojoba.

Four steps. One bag. Everywhere I go.

PETA Vegan. PETA Cruelty-Free.�

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