SYRES Singapore

👋 Concerned by scalp odors?

We’re looking for men & women to test a new hair care product at home this December! 💇‍♂️💇‍♀️

💰 Earn at least SGD 40 for participating

🔗 Sign up here: www.syre.sg/fi31

💌 Know someone who might be interested? Share the link with your friends! You’ll get rewarded!

Spots are limited — don’t miss out!

Wishing all our amazing panelists a peaceful and joyful Vesak Day 🌸 May this day of light and compassion bring you serenity, strength, and inspiration in all that you do.

Selamat Hari Raya Puasa to all our amazing panelists! 🌙✨ May this blessed occasion bring you peace, joy, and new beginnings. Thank you for being part of our journey! Wishing you and your loved ones a joyous celebration! 💫

To all our panelists,

As the year comes to a close, we at SYRES want to express our heartfelt gratitude for your continued support and dedication over the years.

This season is a perfect time to pause, reflect, and cherish special moments with your loved ones. ✨

Let’s bid farewell to 2024 with joy and step into 2025 with renewed energy and optimism!

With warmest wishes,
The SYRES Team

May the festival of lights bring you and your love ones happiness and prosperity. Happy Deepavali 😊

Achieve a Brighter Complexion with Tranexamic Acid.

Trending K-beauty ingredient: Mugwort. 🌿

K-beauty awareness & trends Singapore.
(Source: SYRES panel).

Our goal has always been to better understand the expectations and behaviors of the consumers. Over the past few years, Korean culture has surged in global popularity, thanks to K-dramas and movies. This trend has spread beyond traditional media, gaining momentum on social media platforms as well. Similarly, K-beauty has followed this trend, achieving worldwide recognition.

Utilizing our extensive database of male and female testers in France and Singapore, we conducted this study to empirically evaluate their awareness and adoption of K-beauty (Korean beauty) products, on a panel of 4,800+ male and female respondents from our proprietary panels in France and Singapore.

Our goal has always been to better understand the expectations and behaviors of the consumers. Over the past few years, Korean culture has surged in global popularity, thanks to K-dramas and movies. This trend has spread beyond traditional media, gaining momentum on social media platforms as well. Similarly, K-beauty has followed this trend, achieving worldwide recognition.

Utilizing our extensive database of male and female testers in France and Singapore, we conducted this study to empirically evaluate their awareness and adoption of K-beauty (Korean beauty) products, on a panel of 4,800+ male and female respondents from our proprietary panels in France and Singapore.

Here’s France at a glance…

Market insights: The Ideal skin condition (Korea).