芭比愛PM

20260822-1 總裁教育訓練系列課程PM YES@TW

簡介直銷以及我們為什麼要做直銷 What N Why?

什麼是直銷？直銷; 並不是直銷公司所創新的一種模式，而是在市場經濟的發展之下，自然衍生的一種商業模式。從歷史發展舉例來說；世界上的第一家公司，創造出了一種產品，他需要自己找到來源並製作成產品，還要找到通路銷售給終端客戶。因為他是獨一無二的公司，他的產品也只有他生產製造，消費者要購買只能找他。也就是說他可以賺取所有的錢。而後繼者發現了這樣的商機，於是爭相模仿，因此競爭者接踵而至，原來的那個龍頭老大就必須跟所有的後繼者分享利潤，也就是說如果出現了N個競爭者，他的利潤很可能就變成N分之一，這是傳統的商業模式。

另一方面，直銷; 簡單說其實是從0到1的概念，一切都是從無到有，沒有通路必須自己開發，沒有獨享的優勢，必須一步一腳印地累積，最終；成果除了有組織的團隊效果，還有無法複製，無可取代的各項獎勵! 所以自己的努力，自己全拿(而且拿更多)! 這才是直銷與傳統營銷的差異所在。

總裁教育訓練系列課程20260822-1 PM YES@TW

簡介直銷以及我們為什麼要做直銷 What N Why?

什麼是直銷？直銷; 並不是直銷公司所創新的一種模式，而是在市場經濟的發展之下，自然衍生的一種商業模式。從歷史發展舉例來說；世界上的第一家公司，創造出了一種產品，他需要自己找到來源並製作成產品，還要找到通路銷售給終端客戶。因為他是獨一無二的公司，他的產品也只有他生產製造，消費者要購買只能找他。也就是說他可以賺取所有的錢。而後繼者發現了這樣的商機，於是爭相模仿，因此競爭者接踵而至，原來的那個龍頭老大就必須跟所有的後記者分享利潤，也就是說如果出現了N個競爭者，他的利潤很可能就變成N分之一，這是傳統的商業模式。

另一方面，直銷; 簡單說其實是從0到1的概念，一切都是從無到有，沒有通路必須自己開發，沒有獨享的優勢，必須一步一腳印地累積，最終；成果除了有組織的團隊效果，還有無法複製，無可取代的各項獎勵! 所以自己的努力，自己全拿(而且拿更多)! 這才是直銷與傳統營銷的差異所在。

為什麼要做直銷？當商業競爭從一變成N分之一的時候，便有商家思考如何縮減原料、製造跟通路的成本。原料跟製造成本相對的是固定的，而通路成本反而佔了絕大部分。假設我們以百分之百來作說明，50%的利潤是商家自己賺取的，另外50%則是花在通路上面，簡單來說就是廣告以及層層分銷代理的成本。一般來說廣告的成本相對巨大，受眾也不一定，效益也很難拿捏。

因此便有商家發現：何不將另外50%不確定受眾及通路的成本，直接與會員分享，創造出最大的雙贏效益! 進而才創造出以直銷作為商業模式的公司。

在現在網路平台百花齊放的狀況之下，利用網路直接銷售或是成為團購主賺取價差的商業模式已經成熟，所以直銷的概念實際上已經被人們身體力行了，差別只在於直銷公司善用了以下三個概念，讓直銷公司仍然堅不可摧的主要原因：
一、堅實的公司形象，讓消費者有信心。
二、優良的產品效能，讓消費者有感覺。
三、公平的分潤制度，讓經營者有期待。
網路的影響力無遠弗屆，但是直銷經營者所代表的角色，除了分享上述訊息之外，還擔任了具有溫度的信使及顧問，讓產品充滿生命力。

這並不是單純在網路上拼價差所能達到的效果，消費者在購買之後也不會淪為孤兒的尷尬場面。一個好的產品，除了要能夠正確說明原料製造的背景，還有生產公司的理念，各項監管機構的認證。使用者本身的背景、身體狀況及認知，也會影響銷售的結果，這都是直銷經營者需要具備的靈活能力! 也是網路產品是殭屍的最好對比。

很多從認同PM產品開始的消費者，最終轉換身分成為經營者，這就說明了好的產品，自然而然就會讓人想要跟親朋好友分享，因為藉由分享除了可以獲得更優惠的價格，也可以用最輕鬆的方式成為組織的一員，分享利益。這是用最低的成本經營自己生意的方式。所謂團結力量大，螞蟻雄兵也可以小兵立大功。成功的速度，取決於自己的動機、態度及願景，最難打敗的敵人，其實是你自己，你在為自己找出路，還是找藉口呢?



SP Choi Education and Training Session 20260822-1

Introduction to Direct marketing and Why We Do It (What N Why? )


What is direct marketing?
It is not an innovative model created by direct marketing companies, but rather a business model that naturally emerged under the development of the market economy. For example, from historical development; The world's first company created a product, at first, they needed to find their own source and make it into a product, as well as find channels to sell it to end customers. Because he is a unique company, and his products are manufactured solely by him, consumers who want to buy can only come to him. In other words, he can earn all the money. Successors discovered this business opportunity and rushed to imitate it. As a result, competitors followed one after another, and the original leader had to share profits with all the subsequent followers. In other words, if there were multiple competitors, his profit could easily become 1/N. This was the traditional business model.

On the other hand, direct marketing; Simply put, it's a concept from zero to one—everything starts from nothing. Without channels, you have to develop your own; without exclusive advantages, you have to accumulate step by step, until eventually; The results include not only organized team effects but also irreplaceable and unrepeatable rewards! So all your hard work is yours (and even more)! This is the real difference between direct marketing and traditional marketing.

Why do direct marketing?
When business competition shifts from one to 1/N, businesses begin to consider how to reduce the costs of raw materials, manufacturing, and distribution. Raw materials and manufacturing costs are relatively fixed, while distribution costs account for the vast majority. Let's assume we use 100% of the profits: 50% of the profits go to the merchants themselves, while the other 50% goes to the distribution channels. Simply put, that's the cost of advertising and layered distribution agencies. Generally, advertising costs are relatively high, the audience is uncertain, and the effectiveness is hard to grasp.

As a result, some businesses have realized: why not share the remaining 50% of the uncertain audience and channel costs directly with members, creating the greatest win-win effect! This led to the creation of companies that adopted direct marketing as their business model.

With the flourishing of online platforms today, business models such as direct online sales or becoming group buying owners to earn price differences have matured. Therefore, the concept of direct marketing has actually been practiced by people nowadays. The only difference lies in how direct marketing companies skillfully utilize the following three concepts, which are the main reasons why they remain invincible:
1. A solid company image to give consumers confidence.
2. Excellent product performance that impress consumers.
3. A fair profit-sharing system gives operators expectations.
The influence of the internet is everywhere yet the role represented by direct marketing operators is not only to share the above messages but also to serve as warm messengers and consultants, bringing vitality to products.

This is not just about price differences online; direct marketing’s customers won't end up in the awkward situation of being orphaned after making a purchase. A good product not only needs to accurately explain the background of raw material manufacturing, but also includes the manufacturer's philosophy and certifications from various regulatory agencies. The customer's background, physical condition, and awareness also affect sales results. These are all flexible skills that direct marketing operators need to have! This is also the best comparison between online products(zombies indeed) and direct marking products.
Many consumers who started by accepting PM's products eventually switch roles to become business owners. This shows that good products naturally make people want to share them with friends and family, because sharing not only gets better prices but also makes it easier to become part of an organization and share benefits. This is a way to run your own business at the lowest cost. As the saying goes, unity brings great power; even the smallest soldiers can achieve great merit. The speed of success depends on your motivation, attitude, and vision. The hardest enemy to defeat is actually yourself. Are you finding your own path, or making excuses?

雖然老闆是德國人，優秀的時候還是要按讚！

美好一天 始自PM