The Emerald Foxx

Trophy wife energy 🏆
Unfortunately, I came pre-installed with ambition.

I really did try to be chill.
Then I had an idea.
Then I made a plan.
Then I made a plan for the plan.
Then I found 14 things that could be 1% better.

Then somehow we’re renovating the salon, developing leaders, building another business, training for strength and stage, and Aaron is holding my legs while I cackle.

I don’t know how to just exist.

I have to improve the existence. 😂

God bless that man. He thought he was getting a hot wife.
He accidentally acquired a very enthusiastic business partner with insane work ethic and LETS DO IT mindset. 🫠

Luxury was never supposed to mean “make people feel like they’re lucky to be here.”

That has never been the WHITEFOX version of it.

I want the hair to be exceptional.
The education to be obsessive.
The standards to be high as hell.
The details to feel intentional.

AND…

I want you to walk in and exhale. 😮‍💨

I want you to laugh too loud in the chair.
Ask the question you think is dumb.
Come in wearing leggings and a messy bun or all dolled up - whichever YOU prefer.

Tell us you have no freaking clue what you want and we will help guide you.

Because the coolest room isn’t the one where everyone is trying to look cool.

It’s the one where people feel safe enough to be themselves.

And as a leader, that’s the room I’ve worked really damn hard to build.

High standards.
Zero pedestal.

Beautiful hair without the bu****it.

That’s WHITEFOX luxury. 🦊

September energy: soft heart, loud laugh, clear mind, high standards.

Pouring into my people. Taking care of my body. Building things I’m proud of. Being present for the little things I used to rush through.

I’m not forcing. I’m not chasing. I’m not begging anything to align.

I’m just over here living a life that feels really good… and trusting that the energy I put into it knows its way back to me.

We grew up in the generation of “suck it up,” work harder, don’t talk about it too much, stay together because that’s what you do, and for the love of pasta, don’t inconvenience anybody with your feelings. 🫪

Not because anyone was doing it wrong.

It was just what we knew.

And now?

We talk about the hard stuff.
We apologize to our kids when needed
We set boundaries AND love people deeply.
We rest without needing to completely fall apart first.
We let our kids have a voice.
We choose partners who feel like teammates, not opponents.
We work on ourselves instead of just pointing at each other.

And I think that’s what I love most about where we are now.

Aaron and I get to take all the good we were given, leave behind what doesn’t fit us anymore, and build our version of marriage, family and life.

Not perfect. Not magically healed. 😂

Just two people who genuinely like each other, choose each other, and keep getting better at doing life together.

Doing hair is not my hobby.

A hobby is something cute you do in your spare time.

This has consumed approximately 94% of my personality for the last 15+ years. 😂

I think about hair.
I do hair.
I teach hair.
I buy things for hair.
I own an entire freaking building dedicated to hair.
I go home and somehow… continue talking and thinking about hair.

Hair has a payroll.

Hair has meetings.

Hair has given me both a career AND several minor personality disorders.

This is not a hobby. This is a full-blown lifestyle. 😂

Eating though?

Eating is absolutely a hobby.

I’m VERY committed to it. Protein is everything

Girl to girl: stop spending so much time asking whether you belong somewhere and start paying attention to what happens because you’re there.

We’re so quick to look at another room, another business, another relationship, another friend group, another version of life and think:

Maybe I’d thrive more over there.

Maybe.

But also… have you considered how much of the thriving around you came with you?

You bring the work ethic.
You bring the ideas.
You bring the energy.
You bring the care.
You bring the standards.
You bring the willingness to make s**t better instead of just complaining that it isn’t.

That follows you.

And I think sometimes we give WAY too much credit to the “something else that looks shiny” and not nearly enough credit to the woman we’ve become inside where we ARE AT

So yes….choose good soil.
Choose people who pour back into you.
Choose rooms that challenge you and relationships that deserve you.

But quit acting like you’re just some little houseplant hoping somebody puts you near a window. 😂

You have roots.

You know how to grow.

And more importantly…..you know how to make things grow around you.

If I start smiling when s**t hits the fan… just know something has clicked.

I’ve realized I’m actually weirdly good in chaos.

I might be overwhelmed for a second.
I might say “what the actual ffffffffff” approximately 14 times.
I might need to bebop around, drink my water and stare into the distance for a minute.

But then something switches.

Okay.
What’s actually wrong?
What can we control?
What needs to change?
And how do we make sure we don’t end up right back here again?

That’s probably one of the biggest things owning a business has taught me.

I don’t need everything to go right to feel confident anymore.

I trust myself to handle it when it doesn’t.

And THAT is a very different kind of confidence.

So yeah, if you see me smiling in the middle of some bu****it…

The problem should probably start getting nervous. 😌

High maintenance? No.
Preventative maintenance. 💅🏼

I’m actually incredibly reliable. You just can’t ignore the warning lights.

I require premium fuel, expensive hair, a gym membership, verbal reassurance, approximately 47 projects going at all times, and the occasional complete system reboot.

Ignore the warning signs long enough and suddenly we’re looking at a full engine replacement.

Anyway, Aaron knew what he was buying. 😂

DO NOT IGNORE THE LIGHT. 🚨🤣