Essence Of Natural Beauty
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We offer a variety of wigs, crochet hair, extensions, shampoos, conditioners, hair tools, & more. We also have hair braiding her services. Love Your Roots.
Welcome to Essence of Natural Beauty, Ames’ trusted beauty supply store since 2019. We're a Black-owned, woman-owned business dedicated to celebrating and supporting all things natural, textured, and beautiful. We proudly offer the largest selection of wigs, braids, and extensions in Ames, along with a wide range of high-quality beauty essentials — from shampoos and conditioners to hair tools, mak
✨ WAIT… THAT'S EXTENSION HAIR?!
When the blend is so good you have to look twice! 👀🔥
These gorgeous Medium Boho Knotless Braids feature a beautiful Color 613 with just a splash of copper for the perfect tint. 🤎✨
Soft. Beautiful. And giving “Is that ALL her hair?” 😏
Love this look? BOOK WITH MARIA and ask for this style!
📍 Essence Of Natural Beauty Supply Store – North Grand Mall
2801 Grand Ave Suite #1295
Ames, Iowa 50010
(515) 233-4250
https://www.theessenceofnaturalbeauty.com/contact-us
💛 Be sure to BOOK WITH MARIA!
09/10/2026
🔥 UNBEATABLE PRICES WITH LIZ! 🔥
Ready for a fresh new look without breaking the bank?
Liz is offering UNBEATABLE PRICES on some of your favorite styles at Essence of Natural Beauty!
✨ Knotless Braids
✨ Cornrows
✨ Butterfly Locs
✨ Crochet
✨ Sew-Ins
✨ Retwists & More!
💰 Services starting at just $100!
BOOK WITH LIZ!
Great prices + beautiful styles = the perfect time to book your appointment!
📍 Essence of Natural Beauty –
North Grand Mall
2801 Grand Ave Suite 1295, Ames, Iowa 50010
https://www.theessenceofnaturalbeauty.com/contact-us
Be sure to BOOK WITH LIZ!
✨💫 Everyone's Talking About Maria's Braids! 💫✨
There’s a reason clients keep coming back! ❤️
Maria's unique braiding style, attention to detail, and flawless finishes have people falling in love with their hair. From clean parts to beautiful, long-lasting protective styles, she creates looks that stand out for all the right reasons.
💕 Her returning clients say it all! They're coming back again and again because they love her work—and now she has room for just ONE MORE new client!
If you've been thinking about booking with Maria, this is your chance! Once her schedule is full, you may have to wait for the next opening.
✨ Beautiful.
✨ Neat.
✨ Long-lasting.
✨ Designed just for you.
📅 Book your appointment today and be sure to request MARIA!
🌐 https://www.theessenceofnaturalbeauty.com/contact-us
📍 Essence of Natural Beauty
North Grand Mall • Suite #1295
Ames, Iowa
Don't miss your opportunity to experience why so many clients are choosing Maria and coming back for more! 💛
09/10/2026
🚨 AN OPENING HAS JUST PRESENTED ITSELF! 🚨
Essence of Natural Beauty is looking for NEW & TALENTED BRAIDERS! ✨
If you've been doing hair from home, traveling to clients, or simply waiting for the right opportunity to take your talent to the next level — THIS COULD BE IT! 👀
We are looking for talented, professional and motivated braiders who are ready for the opportunity to step into entrepreneurship and build their own clientele inside an established beauty supply & salon environment. 💼✨
🔥 Bring YOUR talent.
🔥 Build YOUR clientele.
🔥 Grow YOUR business.
🔥 Become YOUR own entrepreneur.
We're looking for individuals who can offer a variety of braiding talents!
You bring the SKILL & DRIVE — we'll provide the space and opportunity to grow. 💜
📍 Essence of Natural Beauty
2801 Grand Ave, Suite #1295
Ames, Iowa
📩 Interested? Send us a message or stop in and speak with Dee. https://www.theessenceofnaturalbeauty.com/contact-us
✨ The opportunity just opened. The question is… are YOU ready for it? ✨
📚✨ Back-to-School Starts Here! ✨📚
New school year. New goals. New look. 💛
Whether you're heading to elementary school, middle school, high school, or college, Essence of Natural Beauty has everything you need to look and feel your best!
🛍️ Shop with us for:
✨ Braiding Hair
✨ Hair Care Products
✨ Edge Control
✨ Hair Accessories
✨ Wigs
✨ Beauty Supplies
✨ Jewelry
✨ Beard Care
✨ Much More!
💇♀️ Need a fresh style before the first day? Book one of our talented braiders today and walk into school with confidence!
📍 Essence of Natural Beauty
North Grand Mall – Suite #1295
Ames, Iowa
🌐 Book your appointment:
https://www.theessenceofnaturalbeauty.com/contact-us
Here's to a successful, confident, and stylish school year! 🎒✏️ We can't wait to see you!
09/10/2026
📸 PICTURE DAY READY! 📸
Picture Day is coming… and we all know those school pictures are going to be around FOREVER! 😂❤ So let’s make sure the hair is READY!
Whether she wants braids, curls, color, cornrows, knotless braids or something uniquely HER, our braiders can create a style that has her walking into school feeling confident and looking picture perfect. 📚
Because when they say…
📸 “Smile!”
We want the HAIR smiling too! 😂🔥
Appointments are available, but don’t wait until the night before Picture Day! 👀
📅 Book your favorite braider today!
🌐 https://www.theessenceofnaturalbeauty.com/contact-us
📍 Essence of Natural Beauty
North Grand Mall • Suite #1295
Ames, Iowa
✨ Picture Day Ready starts at Essence! ✨
09/10/2026
✨🎒 BACK-TO-SCHOOL BRAID SALE WITH LIZ! 🎒✨
The countdown to the first day of school is on! Make sure your hair is one less thing to worry about this semester. 📚💕
🌟 Save 30% on Select Back-to-School Hairstyles! 🌟
💇🏽♀️ Special Pricing:
✨ $100 ➜ $70
✨ $120 ➜ $84
✨ $150 ➜ $105
✨ $180 ➜ $126
✨ $200 ➜ $140
✨ $250 ➜ $175
…and that's just the beginning! Ask Liz about additional qualifying styles.
Whether you're heading to elementary school, high school, college, or just want a fresh protective style, Liz has you covered with beautiful, long-lasting braids you'll love.
⏳ Offer valid for a limited time. Don't wait until the last minute!
📅 Book your appointment today:
https://www.theessenceofnaturalbeauty.com/contact-us
📍 Essence of Natural Beauty
North Grand Mall • Ames, Iowa
✨ New School Year. New Hair. New Confidence. ✨
09/10/2026
🌿✨ DID YOU KNOW? ✨🌿
You don’t have to search all over for organic & naturally inspired beauty products — we have options right here at Essence of Natural Beauty! 💚
Shop brands like:
🌱 Ashanti
🌱 Wala
🌱 Africare
🌱 Koils by Nature
🌱 Chebeauty
✨ & MORE!
From products designed to nourish your hair and scalp to natural beauty essentials, we’re continuing to bring you more choices for your hair-care routine.
Because sometimes it’s not about adding MORE products to your routine… it’s about choosing better products.
Stop in and see what we have!
📍 Essence of Natural Beauty
North Grand Mall • Suite #1295
Ames, Iowa
🌐 www.theessenceofnaturalbeauty.com
✨ IT'S ALL IN THE DETAILS! ✨
Who said your braids have to go straight back? 😍
Ruth put a twist on this look with beautiful side-swept braids, a curved braided design, and soft curly ends that bring the whole style together. 🔥
This is for the woman who wants her braids to be a little different — not too much, but definitely enough to make people look twice. 👀✨
💛 Neat braiding
💛 Creative pattern
💛 Soft, curly finish
💛 A style with personality
Sometimes it's not about following the latest style… it's about making the style YOURS.
📅 Want Ruth to create your next look?
When booking, be sure to request RUTH!
🌐 https://www.theessenceofnaturalbeauty.com/contact-us
📍 Essence of Natural Beauty
North Grand Mall • Suite #1295
Ames, Iowa
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Contact the business
Address
2801 Grand Avenue, Suite 1295
Ames, IA
50010
Opening Hours
| Monday | 10am - 6pm |
| Tuesday | 10am - 6pm |
| Wednesday | 10am - 6pm |
| Thursday | 10am - 6pm |
| Friday | 10am - 7pm |
| Saturday | 10am - 7pm |
| Sunday | 12pm - 5pm |