Altogether Lovely by Marty

This shade wasn’t just created—it was tested, refined, and perfected over time.

Becky spent months wearing it in real life, making sure it performed beautifully in every setting.

The goal was simple: create a color that anyone can wear and feel confident in.

And that’s exactly what’s comig!

Designing a custom shade is a process—and Becky approached it with intention from the start - knowing that she'd have to tweak as she went!

She began by working with colors she already loved, experimenting and refining until she found a direction, a shade, formula, and finish that worked for her vision.

From there, SeneGence created multiple variations for her to test, adjust, and perfect!

The result is a shade that has truly been thought through from every angle!

2 day countdown!

As we get closer to the reveal, it’s time to take a look behind the scenes of how Becky’s custom LipSense shade came to life!

From concept to creation, every step of the process was intentional—and it’s almost time to see the final result...

When Becky began designing her shade, she started with one question—

What LipSense colors bring the most joy?

The ones you reach for again and again!
The ones that make you feel like your best self...

That feeling became the foundation of what’s coming.

Tell me - which LipSense colors make you feel JOY? Bonus if you have a selfie!

3 days!

Today, we’re starting to see more of the inspiration behind Becky’s custom LipSense shade. The *why*!

This wasn’t just about creating a color—it was about creating a feeling.

And it’s almost time to experience it!

LAST DAY!!

It’s BACK!!! Stock your cart 🛒 with your favorite goodies and SeneGence will heap on extra goodies!

Your ultimate beauty haul grows with every $50—fill your cart & stack up to 6 FREE extras.

Shop the link 🔗 in comments!

Let’s have some fun—

If you could create your own LipSense shade, what would you make?

What color?
What formula?
And what would you name it? 👀

Drop your ideas below ⬇️

The “Make It Mine” program has brought us some unforgettable LipSense shades over the years.

From fan favorites like Kiss Me Katie and Goddess to innovative launches like On Pointe Pink—the first Make it Mine shade in a LipSense Cream formula—these colors have become staples!

Now, a brand new shade is about to join that lineup… will it be made permanent???

Last April, Becky was selected to create her very own custom LipSense shade—and what a journey it’s been!

From the very beginning, she had the name in mind… but finding the perfect color took time, intention, and a whole lot of testing...

Now, after months of refining every detail, it’s almost time to finally see it and I can't wait!!!

4 day countdown!! It launches FRIDAY!