Joico Artists

“This colour is moody, luxurious, and just dramatic enough to make a statement without saying a word. The kind of hair that shines with a sultry cherry glow ✨”
artistry Formula:

Joico Color Intensity Ruby Red (2 Parts) + Amethyst Purple (1 Part) + Passion Berry (1/2 Part)

“There’s just something about a vibrant purple that turns heads and boosts confidence...

Shout out to , they always have the most beautiful & vibrant colors.” - Shae Tulsa Color Specialist 💜✨

Formula:

Formula 1 (Lightener): Joico Blonde Life Lightening Powder with 20 Volume Joico LumiShine Developer

Formula 2: Joico Color Intensity Amethyst Purple

✨Featuring✨

♡ Joico K-PAK Color Therapy Color-Protecting Shampoo & Conditioner

Magenta meets hot pink and the result is nothing short of electric. 💖⚡️

For the ones who love to stand out, this is your sign to turn up the intensity! 🎨✨Would you rock this color? 💕

Formula on pre-lightened hair:

Joico Color Intensity Magenta + Hot Pink

Fun fact: Blue is often associated with peace, trust, and inner strength, it can actually give off a sense of calm confidence while still making a statement. ✨💙

Formula:

Formula 1 (Lightener): Joico Blonde Life Lightening Powder starting with 10 Volume LumiShine Developer and ending with 20 Volume LumiShine Developer

Formula 2 (Toner): Joico Blonde Life Quick Tone Liqui-Crème Toner Violet with 5 Volume LumiShine Developer

Formula 3: Joico Color Intensity Sapphire Blue + True Blue

“It was giving sunset-meets-neon-candy and I am NOT sorry about it 😂.” - Jose Carrasquillo

Formula:

Formula 1 (Lightener): Joico Blonde Life Lightening Powder with 20 Volume LumiShine Developer

Formula 2 (Root Melt): Joico Color Intensity Amethyst Purple

Formula 3 (Mids Melt): Joico Color Intensity Magenta

Formula 4 (Melt): Joico Color Intensity Red + Yellow

Formula 5 (Melt): Joico Color Intensity Hot Kiss + Red

Gleaming like sunrays with joi in her hair and sparkles in her waves! 🧡☀️💛

Formula:

Joico Color Intensity Yellow (2/4 Parts) + Red (1/4 Part) + Clear (1/4 Part)

Cameron Nichols (), Joico Brand Content Creator shares, “F I G & P L U M T R A N S F O R M A T I O N. (No bleach)”

Formula:

Formula 1: Joico LumiShine Permanent Crème Color 4VV (3/4 Part) + 6RRV (1/4 Part) with 20 Volume LumiShine Developer

Formula 2: Joico LumiShine Permanent Crème Color 4VV + XLN with 5 Volume LumiShine Developer + 40 Volume LumiShine Developer

Formula 3: Joico Color Intensity Orchid (2/3 Parts) + Passion Berry (1/3 Part)

♡ Joico K-PAK Color Therapy Color-Protecting Shampoo & Conditioner

♡ Joico K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray

♡ Joico K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment

♡ Joico K-PAK Color Therapy Luster Lock Glossing Oil