The beauty way
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CLEAN + EFFECTIVE + LUXURIOUS
BODYCARE for all ages + skin types
Woman owned | Austin, TX
07/06/2026
When a vision rooted in intentional self-care begins reaching new audiences, it's a milestone worth celebrating.
We're honored to be featured by Austin Woman Magazine as they highlight our partnership with Verbena Spa inside Austin Proper Hotel and the debut of The Beauty Way Ritual Massage.
This collaboration represents so much more than a new treatment. It's the realization of founder Jyoti Lohman's vision to create meaningful wellness rituals that help people slow down, reconnect, and restore.
A heartfelt thank you to everyone who has supported us on this journey. We're excited for what's ahead and grateful to see this story shared with the Austin community.
Read the full feature here:
https://atxwoman.com/2026/06/30/the-beauty-way-debuts-inside-austin-propers-verbena-spa-creating-a-full-body-sensorial-experience-for-guests/
07/02/2026
Hydration is more than a step in your routine, it's an act of restoration.
Our Hydrate Body Crème was thoughtfully formulated to replenish moisture while helping improve the appearance of skin tone and texture.
Powered by niacinamide and sea moss to deeply nourish, vitamin C to brighten, and plum oil to deliver lasting hydration, it leaves skin feeling soft, smooth, and beautifully radiant.
Featured as part of The Beauty Way Ritual Massage at Verbena Spa inside Austin Proper Hotel, Hydrate Body Crème is designed to transform everyday skincare into a moment of intentional self-care.
Because the most meaningful rituals don't just care for your skin, they help you reconnect with yourself.
Discover Hydrate Body Crème and explore the full collection: https://www.thebeautywayco.com/collections/shop-all
06/30/2026
Today marks an exciting milestone for The Beauty Way.
We're honored to announce our partnership with Verbena Spa inside Austin Proper Hotel, part of Proper Hospitality where our philosophy of intentional self-care comes to life through an exclusive new wellness experience.
Introducing The Beauty Way Ritual Massage, an exclusive 75-minute treatment available only at Verbena Spa. Combining therapeutic massage, sound healing, breathwork, and The Beauty Way's signature body care collection, this experience was thoughtfully designed to help guests slow down, reconnect, and restore.
From the very beginning, founder Jyoti Lohman's vision has been to create products that become part of meaningful rituals, not just routines. Seeing that vision come to life within one of Austin's premier luxury wellness destinations is an incredible milestone for our team.
We're grateful to the exceptional team at Verbena Spa for bringing this vision to life, and we look forward to welcoming guests to experience The Beauty Way Ritual Massage.
Want the full story behind this exciting partnership? Read it here: https://lnkd.in/g_Rvdjwg
your summer skin starts here 🤍 clean ingredients, hydration that actually lasts. BRIGHTEN body wash, link in bio.
Skincare should feel like a ritual, not another task on your to-do list.
That’s why I created the beauty way as a daily practice. A simple progression of products designed to help you slow down, reconnect, and care for both your skin and your mindset.
It’s not about using more products. It’s about using them with intention.
A rhythm that supports body + soul, turning everyday skincare into something grounding, restorative, and meaningful.
Because when your routine becomes a ritual, everything shifts.
06/22/2026
Today’s mantra:
I create beauty and abundance in my life.
A reminder that the thoughts you repeat each day shape the life you experience.
That’s why every product from the beauty way carries a mantra. To turn everyday body care into a moment of intention for body + soul.
Dads really do keep every version of us in their hearts forever 🥹🥹
The first day of summer feels like coming back to yourself ☀️
Longer evenings, slower mornings, skincare rituals, fresh air, and small moments that make everyday life feel beautiful again.
It's always been plan b 😌🤍
06/18/2026
Your bath is doing more than you think. Swipe to meet the ingredients inside our CALM salt soak and why every one was chosen with intention. 🤍
Shower or bath person? Drop it below 👇
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Austin, TX
78701–78705, 78708–78739, 78741–78742, 78744–78769
