Zenoti

Taking over a family business can feel like carrying someone else’s legacy on your shoulders.

Wulan Tilaar knows that weight. When she stepped into her role at Martha Tilaar Group, the famous name felt more like pressure than possibility.

Then she made one mental shift. She stopped seeing the inheritance as something she had to live up to and started seeing it as a platform she got to build from.

Second-generation leaders take notes by tuning into the full episode of Growth Diaries.

Link in Bio.

Taking over a family business can feel like carrying someone else’s legacy on your shoulders.

Wulan Tilaar knows that weight. When she stepped into her role at Martha Tilaar Group, the famous name felt more like pressure than possibility.

Then she made one mental shift. She stopped seeing the inheritance as something she had to live up to and started seeing it as a platform she got to build from.

Second-generation leaders take notes by tuning into the full episode of Growth Diaries. 👇
YouTube: https://shorturl.at/OwzIq
Apple Podcast: https://shorturl.at/EvN9J
Spotify: https://shorturl.at/5EZBK
Amazon Music: https://shorturl.at/gzeCu

For a fitness club that welcomes members of all ages and backgrounds, one-size-fits-all communication just doesn't cut it.

Universal Athletic Club, Lancaster's premier destination for fitness and wellness, turned to Zenoti's AI tools to make every member feel like the communication was made just for them. By personalizing outreach based on individual member behavior and data — from timely reminders and relevant offers to tailored recommendations and referral rewards — the team keeps members engaged, active, and coming back.

Zeenie, Zenoti's AI-powered assistant, helps spot drop-off trends before they impact retention, recommends upsells based on past member behavior, and gives staff access to member insights and reports in real time. And with referral programs built right in, happy members become your best marketing channel.

The average fitness club sees approximately 55% of members renew annually — but studios that invest in the right engagement tools experience significantly higher retention than those that don't. The right tools make all the difference.

👉 See how Zenoti can help your club retain more members at zenoti.com

For medspa providers, results are everything — and being able to show those results can make all the difference.

Shot Bar MedSpa turned to Zenoti's Photo Manager to bring consistency, compliance, and confidence to every patient visit. All images are stored securely in one HIPAA-compliant location — no sensitive photos on personal devices, no compliance risk. Built-in gridlines, face and body angle guidelines, photo overlays, and predefined photography sequences ensure every before-and-after is captured with the same professional standard, every time.

And when a patient says they don't notice a difference? Advanced comparison tools — including split views, slider views, and linked zoom for precise skin analysis — turn consultations into powerful, trust-building moments that confirm their goals have been met.

Enhance patient confidence, improve conversions, and streamline consultations — all from within the same platform where you manage appointments, charting, and payments.

👉 See what Zenoti's Photo Manager can do for your medspa at zenoti.com

Running a diverse portfolio of beauty brands means your marketing has to work just as hard as you do.

Edgeless Beauty Group — the team behind Neroli Salon & Spa, SKN BAR Rx, and The Institutes of Beauty & Wellness (Aveda) — knows that keeping clients engaged across multiple brands takes more than great service. It takes smart, consistent communication. That's where Zenoti's Advanced Marketing comes in. By linking weekly emails and targeted text messaging into unified campaigns, Edgeless Beauty Group drives significant growth across all its brands — reaching the right guests with the right message, without the manual effort.

With Zenoti, email and text messaging are fully built in — no need for third-party tools — and because it's an all-in-one platform, marketing campaigns are always connected to booking, payment, and CRM data.

"The Zenoti marketing tool is the best I've seen from a software perspective in the industry."
— Susan Haise, President, Edgeless Beauty Group

If you're ready to grow your client base and keep them coming back, let's talk. 👉 Visit zenoti.com to schedule a demo.