Priia Cosmetics

Don't believe the LIES. Companies that market their mineral makeup as 'organic' are straight up LYING to you. Mineral pigments such as zinc oxide, titanium dioxide, iron oxides, micas, etc. are INORGANIC. Their formulas may contain ingredients such as extracts/botanicals/oils that themselves are organic but that doesn't make the end product organic. Labeling their products as such is considered misbranding by the FDA.

Why do companies do this? Because it's a marketing ploy that makes you think you're getting a superior product and they get you to open your wallet. A money grab. They assume you don't know better. Well, now you do. You're welcome.

DON'T FALL FOR THE MARKETING PUFFERY & BS.

✨️You already know that cleaning your makeup brushes on a regular basis is super important. But, did you know that regularly cleaning the lids of your mineral makeup jars is just as important?

✨️Many mineral powder users use the lid of their jars to work out of when applying product. Brushes are dipped into the lid, swirled around in the lid and then the brushes that have picked up product are then applied to the skin. But, you could be picking up MORE than just product with every dip and swirl! Bacteria, environmental contaminants, dead skin cells, oxidized pigments and more can be lurking in your jar lids. YUK. 🤢

✨️The easy fix: simply wipe out your jar lids after each use with 70% isopropyl alcohol and let dry. It only takes a few seconds to do so but it can make a difference in getting acne breakouts.

✨️And wipe off your brushes too- dispense some 70% isopropyl alcohol on a paper towel and swipe your brushes back and forth to quickly sanitize and breakdown pigment build-up. Then, once a week do a deep cleaning of your brushes/tools. You'll get an overall better makeup application with clean tools & lids and your skin will be happier too!

⚠️*important: alcohol can be drying to animal hair brushes. We only recommend using this quick clean method with quality synthetic brushes like the ones we offer at priia.com ☺️

Give the gift 🎁 of acne-safe makeup this holiday season. ✨️

Not sure what to buy? Purchase a gift certificate! It's easy, it's fast and it's sure to put a smile on someone's face. ☺️

My 53 yr old acne-prone skin (NO FILTER)...wearing our loose mineral foundation powder, but in my favorite way. I mix it with our acne-safe Tinted SPF40+Primer!

Hi! I'm Kelley Maddison and I'm the Founder/CEO and formulator of PRIIA minerale-derm: the original and best acne-safe cosmetics. 😊

I get my SPF, primer AND foundation done in one fast and easy step. I've got the coverage I want without it feeling heavy or looking cakey, plus I loooove the time this saves me when getting ready.

The final step is locking in this look with our uber hydrating Setting Essence.

Love this look? 😍 Get it in 30 seconds or less with our time-saving foundation hack!

Simply dispense 2 to 3 pumps of our best-selling acne-safe Tinted SPF40+Primer into the palm of your hand, sprinkle our loose mineral foundation on top, rub your palms together and apply to your face and neck. BOOM! DONE!

You just applied your SPF, primer AND foundation in under 30 seconds!

*pro tip #1: if you're very fair and use our foundation colors such as Linen, Bisque or Neutral Ivory, consider using our UN-Tinted SPF40+Primer instead of the tinted version.

*pro tip #2: if you need a tad more coverage on certain areas, simply apply a little bit of your loose foundation or one of our CC Powders with the Blurring Concealer Brush to just those areas. Just gently dab it on.

*optional: finish your look with either our Smoothing Finishing Powder or HydraControl HD Powder.

*Lock in your look with our ultra-hydrating Setting Essence skin mist & makeup setting spray.

(Our model is wearing Tinted SPF40+Primer and Golden Beige Loose Mineral Foundation)

Happy 25% off site wide loves! Our annual holiday sale begins tomorrow, 11/11 at 12:01 AM (EST)❤️ We decided to change it up this year and bring the sale to you earlier. Our intention is to lessen the chaos of your Black Friday shopping. Please see the second image for details. Enjoy!✨

What do you think it could be?!🥰

Why is our acne-safe Loose Mineral Foundation our #1 best-selling product? Simply put: it's just that good & here's why...

Soft as silk. Smooth as velvet. Perfect for every skin type. Artisan crafted to perfection and never feels or looks heavy or cakey. Light as a feather yet yields amazing coverage. A foundation and concealer all in one. Formulated with specific botanicals that are clinically proven to be beneficial for acne-prone skin. 33 real-life formulated skin tone shades to choose from.

Ditch the pore-clogging makeup. Make the smart switch to the original and best acne-safe cosmetics...PRIIA. ❤️

Loose Mineral Foundation 🩷
One of our OG, bestselling products. The formula is designed to feel soft as silk, while offering you a high amount of coverage. It contains our Derma- CBI Complex- a proprietary blend of premium grade minerals, botanicals. and extracts intended to soothe and balance your skin. Our Loose Mineral Foundation is perfect for daily use, as well as after sensitive experiences such as facials, chemical peels, microdermabrasion, and other procedures. What is better than a lightweight, full coverage, acne safe foundation? ☺️

We are closed this coming Monday- October 13th, 2025🖤

Due to the website maintenance, we recommend ordering ahead of time to avoid any possible issues when checking out that day. Thank you for your patience and support always!

What brush do we recommend for spot concealing purposes? Our Small All-Over Brush!
This tool is perfect for secluded cover ups, as well as under eye concealing. It’s small size makes it easy to take on the go with you for touch ups or traveling. 🩷