Sorrel & Co

If you're like me, you scroll and start wondering. Is that AI? A filter? The algorithm deciding what I see? What am I actually looking at, and is any of it real?

We use those same tools too, and there's nothing wrong with that. They have a purpose.

But no filter can fake where a brand actually comes from.

Ours comes from an unassuming plant that grows wild in the foothills of the Beartooths. Some people would call it a w**d. It doesn't ask for good soil or an easy season. It just comes back, year after year, hardy and full of what it needs to keep going.

That's not a metaphor Connor and I added later. It's the reason the plant is on the label. Sorrel isn't an ingredient claim, it's the design principle.

So when you see something from us, that's what's actually behind it. Not a trend. Not a filter. A plant that keeps showing up no matter what the season brings, and two people who wanted to build something that did the same.

That's why we made a Skin Plan that starts with you. Your frustrations. Your observations. What's real for you.

Make your Skin Plan. Free. 30 seconds. No email required.
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- Kris🌿

Frustrated that your skin doesn't glow like this?

That's Taylor, my daughter, solo hiking weekend in Glacier. No makeup. Just a good day outside.

You've probably heard dermatologists say all you really need is vitamin C. And you've heard me say simpler is better, too. I believe that. But here's something I never knew: the part the marketing skips is that a single antioxidant, working alone, gets used up. It neutralizes a free radical and is itself spent in the process. That's where the idea of a network comes in, and where reading the panel starts to matter.

Glow Serum is a small, deliberate network: Vitamin C, Niacinamide, and Vitamin E, each doing distinct, real work, so nothing is carrying the whole job alone. Our product has a team for a reason.

Make your Skin Plan. Free. 30 seconds. No email required.
Link in bio.

— Kris 🍃

There's a change in the air.

Cooler mornings. Cooler nights. Yellow school buses. New routines. And then, out of nowhere, your skin feels different.

It's not your imagination. Less humidity and more time indoors change what your skin is dealing with, and the switch is simpler than you'd think. Swipe through for what's actually happening and how to adjust your routine for it.

Make your Skin Plan. Free. 30 seconds. No email required. Link in bio.

PS. Meet my daughter, Taylor 🥰.

- Kris🌿

I have never liked pictures of myself. Never have. But when this "one photo, every decade" thing started showing up in my feed, I went looking for six of my own and could not stop looking.

1976: Eight years old, overdressed for a day at the Milwaukee Zoo with my two younger brothers, sporting a full Dorothy Hamill haircut. This was the summer before I lost my dad, and I had no idea yet how much of the rest of my life he'd shape.

1986: Eighteen, fresh out of high school in Middleton, Wisconsin, doing my very best model face. I regret nothing about the hair.

1996: Twenty eight, blowing bubbles with my first baby, Connor. I love that he would one day grow up to be a microbiologist and co-founder reading every ingredient list right alongside me now.

2006: Thirty eight, nose to nose with our fourth baby, Braden, our big surprise. Four kids in, and still not sure I knew what I was doing.

2016: Forty eight, home in the Finger Lakes after years as an educator, producer, writer and director, learning what it felt like to trade a title for a different kind of full time job.

2026: Fifty eight this October. Still not a fan of the camera. But looking at all six of these together, I feel something closer to comfortable in my own skin than I ever have. That's my wish for you, too.

Make your Skin Plan. Free. 30 seconds. No email required.
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Are you frustrated with dark spots? Here's the honest answer: yes, there's a genuinely great product for this. The other honest part: it takes patience, consistency, and making SPF your best friend.

Kojic acid is one of the most studied brightening actives in skincare. At 2%, it produces brightening results comparable to 4% hydroquinone, with fewer side effects. And we built it into a cleansing bar on purpose: used up in six to eight weeks, stored dry and dark between uses, only on your skin for thirty to sixty seconds, exactly the conditions that keep an active like kojic acid working at its best.

Now the patience part. Brightening ingredients slow new melanin, they don't erase what's already there, so existing pigment only fades through natural turnover. Expect minimal change in weeks 1 to 4, tone starting to even out by weeks 4 to 8, and the real accumulation by weeks 8 to 12. Consistency beats intensity here. Don't forget: SPF is your best friend the whole time.

Make your Skin Plan. Free. 30 seconds. No email required. Link in bio.

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