True Tickets
True Tickets is a secure digital ticket delivery service for Tessitura member organizations.
True Tickets amplifies the value of Tessitura with a deep and seamless integration to help you identify your shadow audience and stay in control of the entire ticket lifecycle, from sale to scan.
07/14/2026
We're thrilled to welcome PortTIX Box Office to the True Tickets community!
As the trusted local box office serving Merrill Auditorium and more than a dozen arts organizations throughout southern Maine, PortTIX helps connect thousands of patrons with incredible live performances every year.
Through this partnership, PortTIX will implement True Tickets' secure digital ticket delivery service, making it easier for patrons to access and share tickets while giving participating organizations greater visibility into their audiences.
We're proud to continue growing across New England and supporting the organizations that make the arts thrive in their communities.
Read the full announcement: https://hubs.la/Q04prBqV0
07/13/2026
Most conversations about ticket resale start with a worry: are we losing control of our own tickets?
Fair question. But there's a second one that gets asked far less often β usually by whoever owns the budget: what is resale actually worth to us when it's done on our terms?
It's harder to answer than it should be. Resale value, new patron contacts, box office hours saved, chargebacks avoided β they all live in different places, if they're measured at all.
So we added them up. Our updated ROI Calculator estimates the incremental value of resale using your own numbers: tickets delivered, chargeback losses, ticket stock costs, F&B spend per patron.
Not a windfall pitch. Just a real number to weigh instead of a guess.
π Run your numbers: https://hubs.ly/Q04nY9X40
07/10/2026
: π©° The National Ballet of Canada is creating a smoother, more convenient experience for patrons with True Ticketsβ digital ticketing.
β¨ Tickets stored in a mobile wallet
β¨ Faster, simpler entry
β¨ Less time searching for confirmations, more time enjoying the performance
Thank you, Vicki Munton-Davies, for sharing your perspective! π
07/09/2026
π Celebrating two incredible partnership milestones! β¨
π Four years with The Smith Center
πΌ Two years with the Spokane Symphony and The Fox Theater Spokane
Thank you for trusting True Tickets to help create secure digital ticketing experiences, seamless entry, and stronger connections with your audiences. We're honored to be part of your journey and can't wait to see what's ahead. ππ
Here's to many more seasons together! πβ¨
07/08/2026
We're excited to be heading to TLCC 2026!
From August 2-5, visit the True Tickets team at Booth 9 in Washington, D.C.
We'll be talking with arts and cultural organizations about how secure digital ticket delivery helps reveal shadow audiences, previously unknown patrons attending on shared tickets, so venues can build stronger audience relationships, improve marketing efforts, and grow revenue through first-party audience data.
Planning to attend? Stop by Booth 9 or schedule time with our team before the conference: https://hubs.la/Q04nXd5l0. We hope to see you there!
π Happy Fourth of July! πΊπΈ
Whether you're spending the day at a concert, festival, parade, fireworks show, or with family and friends, we hope your holiday is filled with great memories and meaningful connections.
We're grateful for the arts and cultural organizations that bring communities together every day and for the audiences who support them.
Have a safe and wonderful Independence Day! β€οΈπ€π
07/02/2026
Celebrating three incredible partnerships ποΈβ¨
π Five years with The Public Theater
π©° Three years with Ballet Austin
π Two years with Austin Opera
Together, we're helping deliver seamless, secure ticketing experiences that strengthen the connection between organizations and their audiences.
From accessible digital ticket delivery to deeper audience insights, these partnerships are helping reveal who is in every seat and create more meaningful patron relationships.
Thank you for your partnership and trust. We're excited for what's ahead. π
06/30/2026
ποΈ We're proud to welcome Dallas Theater Center to the True Tickets community!
As the latest League of Resident Theatres (LORT) member to adopt True Tickets, Dallas Theater Center is embracing secure digital ticket delivery designed to create a smoother patron experience while helping the organization better understand and engage its audience.
From secure mobile tickets and dynamic QR codes to deeper audience insights through Tessitura, we're excited to support Dallas Theater Center as they continue delivering extraordinary live theater experiences.
πβ¨ Read the full announcement: https://hubs.la/Q04n0HrD0
06/27/2026
Celebrating two valued partnerships ποΈβ¨
π©° Two years with BalletMet
π One year with Celebrity Series of Boston (Vivo Performing Arts)
Together, we're helping deliver seamless, secure ticketing experiences while creating stronger connections between organizations and their audiences.
From accessible digital ticket delivery to deeper audience insights, these partnerships demonstrate how understanding who is in every seat helps build lasting patron relationships.
We're proud of what we've built together and excited for what's next. π
06/25/2026
π Tessitura users, meet a simpler way to deliver secure digital tickets.
True Tickets integrates directly with Tessitura through a dedicated Delivery Method, allowing venues to choose exactly which tickets are managed through True Tickets while preserving existing workflows.
Our secure digital ticket delivery service helps venues:
π Reduce fraud with dynamic QR codes
π± Deliver tickets through a branded digital wallet
π₯ Reveal and engage their shadow audience
π Capture valuable attendee data directly in Tessitura
ποΈ Create a seamless ticketing experience for patrons
When every ticket interaction flows back into your CRM, you gain the visibility needed to build stronger relationships, increase loyalty, and grow revenue.
Learn more: https://hubs.la/Q04mF_5-0
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