True Tickets

Happy Labor Day from True Tickets!

Today, we celebrate the many people whose hard work makes unforgettable live experiences possible. We hope you enjoy a relaxing and well-deserved holiday.

: 🎸 Connecting people with music, history and culture starts with creating an experience that feels welcoming at every step.

True Tickets is helping the Bruce Springsteen Center for American Music deliver secure, accessible digital ticketing while gaining deeper insight into the audiences engaging with its work.

Thank you, Bob Santelli, for sharing your perspective! 💛

Learn more about our partnership: https://hubs.la/Q04wFwZp0

Celebrating three partnership milestones! 🎉

🎭 Three years with Center Theatre Group
🎶 Two years with The Music Center LA
🎼 One year with Oregon Symphony

Thank you to each of these incredible arts organizations for choosing True Tickets. We’re grateful for your trust and proud to support your audiences with secure, seamless digital ticket delivery while helping your teams build stronger connections with the people who attend.

Here’s to the partnerships we’ve built and all that’s still ahead. 💙🎟️

There’s still time to join us!

Tomorrow, Matt Zarracina and Amber Pizano of True Tickets will join Brad Carlin of TRG Arts to lead “Do You Know Your Audience?”
This practical virtual workshop will explore two important groups: the audiences already in your database whose relationships could be better understood and the guests attending your events who remain outside your CRM.

Discover how stronger audience insight can support deeper relationships, retention and revenue growth.

📅 September 3, 2026
⏰ 11 a.m. ET
Register now: https://hubs.la/Q04v-FVN0

Your patrons are at different points in their journey. Why show them all the same message?

With True Tickets’ custom content blocks, arts organizations can use Tessitura pricing rules to deliver targeted messages directly within digital tickets.

Welcome first-time buyers. Encourage new members to use their benefits. Invite shared-ticket guests to deepen their connection. Promote upcoming events, parking, concessions and dining, or share timely arrival and accessibility information.

You can even schedule content to change throughout the event journey, moving automatically from a pre-show tip to a post-show survey or donation request.

Learn more about creating more relevant on-ticket experiences: https://hubs.la/Q04vrW-x0

Your database may hold more audience insight than you realize.

The challenge is turning that information into a clearer understanding of who is engaging, how those relationships differ and where opportunities exist to improve retention and revenue.

On September 3, Brad Carlin of TRG Arts will join Matt Zarracina and Amber Pizano of True Tickets for “Do You Know Your Audience?” Together, they’ll explore the guests you know, the guests you haven’t identified and how a more complete picture can inform your audience strategy.

Come ready to think, ask questions and apply the conversation to your organization.

Register: https://hubs.la/Q04tJDvH0

🎟️

For PortTIX, making it easier for people to experience the arts starts with technology that supports the relationships behind every ticket.

True Tickets helps PortTIX provide secure, seamless digital ticket delivery while strengthening connections with the audiences and arts organizations it serves.

Thank you, Sarah Covie, for sharing your perspective! 💛

Celebrating two years with UMS (University Musical Society)! 🎉🎟️

We’re grateful to UMS for choosing True Tickets and trusting our digital ticket delivery service to support a seamless, secure experience for its audiences.

From easier ticket access to better insight into who is actually attending, our partnership helps UMS strengthen connections with the people in its seats.

Thank you for two years of trust and collaboration. Here’s to what’s ahead! 💙

Do you know who is actually attending your events?

Most ticketing systems can identify the person who purchased a ticket. But when that ticket is shared, transferred or resold, the person who ultimately attends may remain invisible to the organization.

In his new blog, “Your Shadow Audience Is Real (and It’s Worth More Than You Think),” Matt Zarracina examines the gap between ticket buyers and attendees—and the growth opportunity waiting inside it.

As Matt writes, the sector doesn’t have a demand problem right now. Audiences are showing up. What many organizations have is a visibility problem, and it’s solvable.

Click to read more: https://hubs.la/Q04tC5F20

We’re proud to partner with Tennessee Performing Arts Center to give patrons more flexibility while helping TPAC maintain control and visibility over how tickets move after purchase.

Through PatronSafe™ Ticket Resale, eligible ticket holders will have a secure, convenient way to resell tickets within rules established by TPAC. Each transaction preserves a verified chain of custody and helps TPAC stay connected to the person who ultimately attends.

The partnership will also allow patrons to securely access, share, and resell tickets through TPAC’s existing mobile experience while connecting ticket activity back to the organization’s CRM.

Read the full announcement: https://hubs.la/Q04tfk2G0