Leslie Shattuck

Please share this information to make the public aware of the changes in professional licensure for cosmetologists in Massachusetts, this is a National Trend.

Two years of owning a micro salon. 💖

When I opened my salon, I thought success meant doing everything myself. Two years later, I’ve learned that building a business isn’t about wearing every hat—it’s about knowing when to take one off.

A few lessons that have stuck with me:

✨ You can’t do it all yourself. Laundry, bookkeeping, accounting… those tasks all need to get done, but they don’t all need to be done by you. The sooner you delegate the things outside your expertise, the more time you have to focus on what actually grows your business.

📱 Online booking is one of the best investments I’ve made. My phone still rings, but a lot of those calls are spam. Meanwhile, my clients are booking appointments in the middle of the night, on their lunch break, or whenever it’s convenient for them. People are busy, and making it easy to book has been a game changer.

🎀 Protect your standards. It can be tempting to lower them to make everyone happy, but your standards are what define your brand. The right clients appreciate consistency and quality.

🤝 You can’t do it all yourself. As demand grew, I realized I needed to bring on additional stylists so we could care for more clients without sacrificing the experience. It also allows me to keep doing what I love most—being behind the chair.

🏡 A micro salon is an incredible way to start as a salon owner. It’s far more cost-effective than a traditional salon because so many of the major expenses are already included in your rent. Instead of managing a large facility, you can focus your energy on building your clientele, refining your craft, and creating an amazing guest experience.

Most of all, thank you. Every appointment, every recommendation, every review, every share, and every word of encouragement has helped make these last two years possible. I couldn’t have done it without the incredible support of my clients and everyone who believed in me. Here’s to the next chapter. 💖