Demeral Beauty USA

✨ LUCE9+ is designed to ensure maximum lightening while protecting and conditioning the hair during every technical service.
It helps keep hair strong, soft, and protected during the lightening process, delivering professional, even, and high-performance results. ✨

A classic with a fresh twist! Our Page Bob in the Teddy Gold version perfectly embodies elegant femininity.
Compact on the outside, lighter on the inside.
Do you like it?

When rebellion turns into elegance, the Shullet is born!
In the Teddy Bronde version, it takes on a sweet and light feel, while remaining true to its nature.
Are you ready to make it yours?

Depth. Movement. Elegance.
Hime Cut Teddy Brown, designed for those who love rich, luminous browns but want to stand out.
The cut is crafted to create a soft, airy movement, resulting in a sophisticated and gentle look.

A new era in hair color: the beauty of minimalism, characterized by looks that are luminous yet natural, technical yet invisible, refined yet spontaneous.
The keyword is EFFORTLESS.
Ultra-light highlights and irregular highlights that create a harmonious beauty.

TREND ALERT!!! The S/S 2026 hair trend is very clear: styles that range from flowing, unstructured lengths to bolder cuts with softened edges. Long hair becomes XX-long, the Shullet and Hime Cut make a comeback with a contemporary twist, while the Bob establishes itself in a “Page” version. Bangs return as the true star in their many variations, always versatile and central to defining the character of the look. In styling, rounded straight styles and light waves dominate—deliberately loose and imperfect, almost invisible.

Happy Mother's Day to all moms from the Demeral Beauty Team.
'sDay

Cold tones. Pure light. ✨
Discover the LED shades.

The Pantone Color of the Year for 2026 is Cloud Dancer, a soft, ethereal, and light white that conveys calm and serenity.
It marks a return to a warm, understated, and sophisticated minimalism. We absolutely love it, what do you think?

A new perspective on color. LED colors combine intensity, brightness, and naturalness to create shades that enhance any look. Every application becomes an experience that highlights style and personality.