Generation Conscious

Generation Conscious

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Generation Conscious is a sustainable laundry, cleaning and personal care company that’s committed to environmental justice.

Photos from Generation Conscious's post 09/16/2024

Meet Dr. Glenda Knight and Commissioner Linda Joyner from the first chartered town by freed slaves in the USA, Princeville, NC.

Their community and their story is often forgotten in the fight for Environmental Justice.

Princeville is swampy, floods often due to low-lying land, and is very difficult to grow food on. As a result, the discarded and unwanted space was what former slaveholders allowed them to occupy. It is a perfect case study on how Black Americans and people without power have often been relegated to the most dangerous, marginal, and vulnerable spaces.

In addition to environmental injustices, Princeville faced affronts to their autonomy by infuriated white supremacists who opposed any type of self-sufficiency and power among African Americans.

In the last 50 years, FEMA has been very slow to support Princeville, real estate speculators have worked to displace residents, and government officials have undermined their right to clean water. 

We are blessed to have spent the last 6 months in fellowship with Dr. Glenda Knight, Commissioner Linda Joyner and many more EJ leaders across the US.

Special thank you to Dr. Sacoby Wilson and Arielle Wharton for providing technical support and love throughout the Climate Justice fellowship program at

Finally, Princeville represents an important lesson of disaster and survival. Despite  it all, they are still here. They are still fighting and they still believe.

Their resilience is a reminder that no matter how hard things are, we CAN and WILL overcome together.

💛

Photos from Generation Conscious's post 11/19/2023

sunday laundry better with GC

11/16/2023

we back.. give us one or two words that come to mind when you think “building community” — what does that look like to you?

Quote from the book All We Can Save by Dr. Ayanna Elizabeth Johnson

11/16/2023
Photos from Generation Conscious's post 10/04/2023

may not share a fridge or oven with their community, but they will share a washing and drying machine with tens of thousands of humans at a public laundry room 🫂

…so why don’t we have centralized dispensers to eliminate waste? To eliminate phosphates from our waste water stream? To secure everyone’s hygiene needs? 🤧💫

06/21/2023

carry it in your back pocket 🦋

Photos from Generation Conscious's post 06/19/2023

stills from a video made by .n 🤲

Photos from Generation Conscious's post 05/31/2023

50% for 24 Hours. “FREESHEET” at www.GenerationConscious.co

Photos from Generation Conscious's post 05/22/2023

Inside Mos Def’s 1999’ album Black on Both sides, you can find the song ‘New World Water’ where he spits some of the realest lines on the water crisis — one that we continue to endure so long as power n greed fuel the systems that deplete our most precious life-source // we strongly recommend taking a moment to read the entirety of Def’s lyrics from this song 👀

05/18/2023

neva leave home without it

05/17/2023

If in need of more reminders like this one — you know, a little motivation to keep you moving, pick up creative confidence by Tom Kelley 🤝

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