UNITE Hair

One New York minute 🤍

A week of backstage beauty with our incredible team, runway moments, house calls, hair that had places to be, and the kind of energy you only find in New York.

From community meeting up IRL to the moments just before the lights go up, we followed the hair, the people, and everything in between. Because at , a minute can hold a lot.

This was New York, the UNITE way!🗽✨

The hair was the accessory ✨

For maddz 🤍 house call, the inspo was simple:
full, voluminous waves with movement, body and a little attitude. Hair that is soft enough to move, but textured enough to feel undone.

KEY PRODUCTS:
🤍 BOOSTA Volumizing Spray to add lift and volume when blowdrying
🤍 MAXCONTROL Hairspray to set the shape
🤍 TEXTURIZA Spray to build that full, lived-in texture
🤍 A touch of SMOOTH&SHINE through the ends for a soft, polished and perfectly undone finish

Think brushed-out glamour meets downtown cool.

Save this for the next time your hair deserves a little fashion week treatment 🤍

A little lift. A little gloss. A lot of movement. How to achieve perfect blowout for 🤍✍🏻

ELEVATE Mousse builds the body, U Oil brings the shine and smoothness, and GO365 Hairspray sets it all in. The result? The kind of bouncy volume that feels equal parts effortless and considered. Soft, touchable hair with nowhere to go but out.

Because sometimes the best accessory is the blowout. Who agrees? 🤍

The group chat, but make it IRL ✨ UNITE Hair and 12TH TRIBE brought our communities together for an evening of good hair, good outfits, good food, and even better company.

Touch-ups and cocktails inspired by our favorite hair routines at the UNITE Mane Bar. Looks worth getting dressed up for. Conversations worth staying late for.

Because there’s something about getting together IRL that a screen just can’t replicate.

Until next time🤍

A study in effortless texture✨ 

Backstage at pamella roland, the hair took on a soft, undone polish with natural movement, touchable shape and just enough shine to catch the light as it moved down the runway.

The UNITE Hair pro technique behind the look: 

GO365 Hairspray set the foundation, with curls created using a 1-inch iron and alternating directions to mimic the organic pattern of naturally textured hair. A touch of SMOOTH&SHINE Styling Cream then broke apart the curls, softened the shape, enhanced shine, and polished away frizz.

For naturally textured hair, we worked with what was already there. U:DRY Fresh Dry Conditioner was sprayed in to enhance the model’s natural curl pattern, and the curls were wrapped around the fingers to define and refine.

The takeaway: texture doesn’t have to look “done” to look elevated. 

Lead hairstylist: Gary Baker 

NEW YORK, HAIR’S THE MOMENT ✨

The Kate Barton presentation made one thing clear: it’s all about hair that feels effortlessly undone, but entirely intentional. Two moods took center stage: sleek & straight and cool-girl texture.

For the sleek look, a sharp middle part was tucked behind the ears and polished to perfection. GO365 Hairspray sealed the shape, while U Oil through the mids and ends brought the shine and tamed every last flyaway.

Then came the texture: natural-looking, lived-in and just imperfect enough. Alternating flat-iron bends and soft waves mimicked the hair’s organic pattern, while TEXTURIZA Spray built airy volume and fullness. SECOND Day finished the look with piece-y, undone ends.

“The hairstyles for this show were all about accentuating the models’ natural hair texture, whether it was waved or straight and sleek, to achieve the ultimate cool-girl feel.” - Lead Stylist Gary Baker

And the accessory moment? A beautiful silk head scarf. Tied over natural waves, it’s the finishing touch we’ll be taking from the runway to real life.

Consider this your backstage beauty memo: sleek when you want it. Texture when you don’t. Always cool!

Make like Maj ❥ (pronounced 'my') and go haul out 🛍️ For today only, get 50% OFF our 7SECONDS Detangler during Ulta Beauty 21DOB sale online and in-store. Your hair deserves it!