Moxie Roots Co.
Moxie Roots Co. is a private salon suite specializing in dimensional color and Invisible Bead Extensions® located in downtown Cedar Falls, Iowa.
At Moxie you can expect a premium custom experience from an elite stylist.
03/13/2026
Reviews like this mean so much to me! 🤍 Continuing my education, staying current on techniques and products, and always refining my work behind the chair is incredibly important to me. My goal is for every guest to feel listened to, cared for, and confident when they leave the salon.
Thank you to my amazing clients for your trust and support ✨
03/11/2026
Not every extension install is about length! This client's primary concern was fullness through the areas that frame the face and tend to show sparseness first.
With strategically placed Keratin Tip extensions, we were able to add thickness where she needed it achieving a well balanced silhouette.
Extensions should enhance what you have, not overwhelm it. When placement is intentional and the bonds are customized, the result feels seamless, balanced, and natural ✨
I'd love to meet with you during a 1:1 consultation to create a plan that restores fullness in a way that feels completely natural to you ❤️ Click the link to schedule! https://book.squareup.com
02/14/2026
❤️Client Appreciation L💘VE SALE❤️
Roses are red,
Violets are blue,
Buy your own hair products…
Because he won’t pick the right ones for you 😘
💘Buy 2 Get 1 50% off
💘Free mini travel of your choice with $50 purchase
💘DM to stock up on your fav products and mini travels for 🌷Spring Break
💘Sale ends midnight 2/15
04/04/2025
The soft grow out that gray blending provides is unreal!
11 weeks! That’s how long she was able to go when I started foiling her in this photo.
Enhance your natural color instead of covering it up, the freedom it will provide you is unmatched.
Gray blending is a technique used to seamlessly blend gray or silver hair with the natural color creating a more natural and soft transition between the two.
The goal is to camouflage or soften the appearance of gray hair without harsh lines, making the process of coloring look more natural and less noticeable as hair grows out.
This allows for a more subtle and blended look, reducing the sharp contrast that can often occur when dyeing gray hair.
It’s a great choice for people looking for a low-maintenance, more natural approach to dealing with their gray!
Color your hair because you want to, not because you have to!❤️
04/02/2025
Do you want to know one simple way to keep your blonde brighter longer?
Shower head filter!
Swipe left to see water with no filter | now imagine hopping in the shower, after the hydrant flush you didn’t know happened, and putting that on your hair!!!??? What?! It’s like showering with a copper toner!! You now have brassy, dull, dry hair with a layer of minerals on the hair strand🫣and don’t forget you’re going to be blasting that same hair with heat from your blow dryer and iron | cool, you now have baked your copper color into your hair strand 🫢
Water has minerals that love to attach to hair causing it to be brassy, dull, dry and can lead to unpredictable results when coloring.
Do not let your water be a reason you are prematurely replacing your extensions, fighting dry (breakage) and dull hair (lack of shine)!
Easy fix and they fit with any shower head!
Head to Amazon and search hard water filter for shower head! Subscribe to auto ship for the filter replacements and you will see a drastic change in the look, feel and longevity of your hair!
The health of your hair is my priority❤️
03/28/2025
Miss Girl, my coworker, she takes consults to the next level💃
Not sure what the method looks like or how it’s done?
Oh, you’re wondering how you shampoo+ brush safely+style with extensions?
WE GOT YOU!
Where are my visual learners?! That’s what Miss Girl is for. I verbally explain AND demonstrate so you can thoroughly understand and get the most out of your investment 👏
•If you currently have extensions and you were never taught proper care you truly deserve more!
Reserve your consultation so you can get the most out of your investment ❤️
03/21/2025
M O X I E R O O T S C O. | Unique plans
The standard | Because they’re essential
This guest has been wearing extensions for one full year. Move ups every six weeks
At this visit we noticed her overall normal shed rate had increased due to managing higher stress levels in her life.
THIS is the most important part | Because of the advanced training I have beyond my certification I was able to recognize we needed to shift her timing in-between maintenance reservations and explain to her why it was important to shift her plan, due to her increased shed rate.
I chose to move her future maintenance reservation from six to five weeks, at which we will reassess, in order to maintain the integrity of her natural hair and scalp.
This is just one example of a custom plan.
Each and every client receives custom plans, goals and education specific to their needs.
This is caring about the integrity of your hair and scalp | This is planning for longevity of you wearing extensions | This is planting the seeds for ultimate success with your goals
This is the standard service and nothing less that you can expect to receive every time you’re at M O X I E❤️
03/10/2025
“I want extensions for more hair, but I don’t want so much that everyone will know because it looks unrealistic!”
All the hair and all the length isn’t for everyone and it is very possible to have extensions without feeling this way❤️
In order to achieve this for her we installed two rows with four wefts on each row. This allowed us to keep it natural looking yet give her a decent amount of length and density.
03/07/2025
Frequently Asked Question…
Can I separate my color and extension maintenance reservations?
Yes! This is what it can look like to have one row installed while getting a color refresh.
The only time this doesn’t work for me and I prefer coloring your wefts while off the head is during a color transformation, more than just a refresh, such as needing to refresh a deep root or dropping the root more than two inches on your wefts and low-lighting heavily on your extensions, especially if we are needing to add multiple colors for dimension.
02/20/2025
One Row WILL change the way you feel👏
The impact that one row can do for you is underestimated!
Guaranteed
•Volume
•Less overall styling time (your style can lasts days long without heat)
•Longer lasting curl
•Thicker hair everywhere!
•Bigger ponytail
•More hair around your face (more hair on the sides of your head)
•Confidence to wear your hair down
•The ability to change your color without touching your hair with color (add lowlights or highlights by choosing the right extension colors)
•Healthier natural hair because you will be using less heat! Extensions hold a style far longer than natural hair, allowing you to restyle with products only!!
•Very natural look yet major benefits
If trying one row is an interest of yours let’s talk!
I invite you in for a 1:1 consultation, let’s discuss how one row will completely change your confidence AND hair❤️
🥂Consult scheduling available on website
02/14/2025
Happy Valentine’s Day, beautiful 💕
💗Thank you for choosing self-love and letting me be part of your extension and color hair journey!
💗Your trust means the world to me, and I’m so grateful to help you feel your best every time you sit in my chair.
✨ Here’s to more beautiful hair and endless self-love!
Forever grateful,
Ashley xoxo
💗If self love is your priority this year and you’re seeking your best self…
💗I invite you to experience a personalized, one-on-one consultation in my private salon, where you’ll get the attention and care you deserve. Let’s work together to bring your hair goals to life and start your success story today! ✨ Reserve the consultation you deserve now — I can’t wait to meet you!
Ashley,
Xoxo
📸Allyson Schwab
02/06/2025
Client… “How do you choose how many weeks I can go before needing a maintenance reservation on my row?”
For my clients, the amount of time is custom for each of them.
Masters Education courses taught me how to asses the grow out on your row, which helps me determine what is the healthiest amount of time for YOUR hair and scalp.
What I assess in a grow out is the same for all clients, but my findings are all very different.
This is why my answers to this question for each of you differ! And it should!
I have clients that go anywhere between 4 weeks to 10 weeks and let me tell you my 4 week client should never ever go 10 weeks, because her natural hair and scalp is our top priority!
Your reservations are custom. Your install. Your color. Your consults. Your grow out evaluation…all of it. And that’s what you deserve!
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Contact the business
Website
Address
412 Main Street
Cedar Falls, IA
50613
Opening Hours
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 2pm |