EDC Beauty Inc

NYX Honey Heist.... fav lippie of the season!

Ask most people in the conference room of [insert Beauty Brand X here] "when is the last time you were in a [insert Retailer X here] store?", and you'll get a lot of blank stares. 👀
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Ask most people working in [insert Beauty Brand X here] "when is the last time you were at your corporate headquarters?" Also- lot's of blank stares.
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Why?
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Most people who create products, education, policy for retailers, and brands are not sales people, artists, or consumers- they are business people, chemists, human resource managers.
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How do we close this gap?
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At EDC BEAUTY, we ♡ spending time at every level of beauty.
We ♡ seeing our clients in their homes.
We ♡ servicing clients in beauty stores.
We ♡ educating employees in beauty stores.
We ♡ sitting in corporate conference rooms.

We tell the folks in the boardrooms what the folks in the bathrooms are looking for. Our clients are everywhere beauty is.

Just an FYI, one of our favorite clean beauty brands is and they just launched some new matte lipsticks that clearly we're aligned with!

"I remember pulling out an old client book from a girl who hadn't worked at the counter in 8 years. We had a big goal to make and I was desperate. I opened that book and started making calls. I introduced myself to 50 clients who hadn't been contacted in many years. That day, I did a ton of business just taking replenishment orders, educating about new launches and making connections with people already used and loved the brand! Dusting off that old book was how I made my goal that day. Today, when I work with employees, I'm always teaching tried and true ways I actually succeeded when I worked in stores." - Erica Doswell Currie, EDC Founder.
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Everyone has challenging days in store. Sometimes, the traffic just isn't there. At EDC Beauty, we work with your employees teaching them strategies for winning even during slow days.

The classic face is always trending. For corporate headshots, it's an absolute non-negotiable.

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We totally answer the phone for beauty questions and shop on the phone with clients too! Never go into another beauty store alone again. Our MUAs are waiting to answer your most pressing beauty questions. Just ask us how!

Masterclass with for Black History Month.

A Beauty Collective from NYC to CLT
For Clients:
• 1:1 or Group Classes
• Personal Cosmetic Shopping
• Bridal Groups
• Makeup Applications
• Teen Beauty Support
• Male Grooming
For Brands:
• Events + Education + Product Development + Representation