Kultofnails

lunch break

Vogue and Evian: Russian edition

Что дальше? = What’s next?

The girl who

1️⃣ Hired the first ever team member past week.

2️⃣ At 28, realized that she has waving hair and got this blow out after trying “The curly method” first time.

What topic do you want me to reveal more?

What is the difference between Russian and American Instagram? Part 1.

Firstly, that in Russia it is recognized as an extremist organization and blocked 😂❌ Everyone is using it with a VPN.

Secondly, there are very few high-quality information products on 🇺🇸 Instagram. Russian big bloggers-experts are already reaching the level where checks for their courses start at $1100+ with feedback and all new lessons for the exact launch.

Thirdly, there are few super narrow Instagram specialists in 🇺🇸. For example, I saw only a couple of content photographers. Nevertheless, everyone — personal blogs, experts, and commercial accounts — needs beautiful photos. In 🇷🇺 , there are many specialists, who do only shootings, and this is not a standard photo session in a studio, in an atmosphere that is not typical for a client. These are the most lively photos, in action & situations in it. There is no such a thing in America yet (but soon I will come and bring this service 😉 it will be “Russian visual” 🤣 as “Russian manicure”).

Fourth, storytelling is the art of conveying your values ​​through stories. I see them much less on 🇺🇸 Instagram. My client once told me that this is not common as in America. I replied that it does not mean that you cannot be one of the first who does it. Stories build connection between a blogger and followers.

I really like to take Russian tricks and implement them in working with clients from the USA.

Write which point should I reveal more ⬇️

Hi, my name is Olya, I’m a social media producer & manager 👋🏼

I work with businesses & experts and help them grow and make sales on Instagram through strategic promotion 📈💰

A few years ago I started from opening my own nail 💅🏻 salon in Charlotte, NC that has boomed on the local nail market. I was working with local celebs, big influencers, was fully booked, worked with magazines, and had over 100 people on my waitlist.

Due to personal circumstances — more in the “About me” highlight, I moved from Charlotte and closed my studio that was very stressful, because my business couldn’t move with me 🥺

But my own success with self-promotion brought me to the social media marketing — the industry that allows me to work from any place of the world 🌎, meanwhile, helping people to expand their impact on social media 💣

Since then, I had worked with international brands like Staleks and Emi as a content maker and social media strategist, taught over 200 students to create content and launched my own course about content photography in English.

Share in the comments where are you from, what kind of business do you have, and do you promote your services in on Insta? ⤵️

too sweet 🍪

Outdated standards of the nail industry

This weekend, Nail Pro Magazine reposted a publication of about disinfection and sterilization. The post is removed already, because it resulted in a fight erupted in the comments between opponents and supporters of sterilization and Russian manicure.

I understand why some people are against it and all related things.
➡️ There are a very limited number of instructors yet who have enough experience in advanced cuticle care and can teach a safe technique.
➡️ There are a lot of myths around cuticle removal, nail anatomy, sterilization, and regulations, and people are simply afraid.

Meanwhile, I see how many artists in reality improve their work by implementing sterilization and advanced cuticle care into their work.

What objections from the opponents I saw in the comments? Read in the gallery.

What do you think about disinfection and sterilization?

Have a good night 💙

Tonight 🖤

#визуализаторбренда #визуал #визуалмосква

What I think about 🇺🇸 and 🇷🇺 nail industries?

I compared situation in both countries in my stories, check it out!

What I ❤️ in the American? ➡️ Regulations, state-approved program, exams, tips ✅, basic course includes mani, pedi, extension.
💔 For old-school programs, that need to be improved, no info about content making.

What I 💙 in Russian? ➡️ Innovative techniques, sterilization, prices are higher in dollar terms, attention to social media and content.
💔 For lack of regulation from the government, quick basic courses.

If talk about culture exchange, I really want to make a dry manicure a common thing in the USA and bring some more regulations to Russia.

I know that Russian state board RECOMMENDED 300-hour program, but it’s not required to start operating.

So, there are really something to discuss about. How do you think, does 🇺🇸 nail education requires innovations and what do you think about regulations in the 💅🏻 industry?

Nails by Nail studio La Blanche Moscow
Photo by me

How can a nail artist get more clients through Instagram? 💰

“I saw your work! I want to book a service with you” - every specialist want to receive such messages from clients. How to elevate your account among others and make maximum profit on it? 📈

Start from strategy and profile packaging! This is your business card, where a potential client goes to explore your services. It should be attractive and understandable ☝🏼.

In my course "Nailgram”, I describe my signature method of managing a nail page on social media. What is included in the course ⬇️

1️⃣Goal setting system to know what you want to achieve.
2️⃣Paid and free promotion methods for nail technicians with examples.
3️⃣Detailed instructions for packing an account
4️⃣ Module about creating content such as working with light, props, posing.
5️⃣Module about trending photo and video processing.
6️⃣Module about content planning and maintaining a harmonious feed.

There is no analogs on the market. The course is targeted to nail technicians and educators only and includes my feedback for homework assignments.

Enroll now for the price of $99 for the Standard pack! Next time the course will cost 20-30% more!

The link in the profile header, Register now! 🔥