True Beauty WNY

Let all of your problem slip slide away

Here’s why it’s time to break up with cotton:

The "Bed Head" Drama: Cotton tangles, breaks, and creates static, leaving you with that "just stuck my finger in a socket" look in the morning.

The Moisture Robber: Cotton is highly absorbent. It sucks up the natural oils from your hair and expensive serums from your face, leaving you dry, dull, and brittle.

The Crease Factor: All that friction causes "sleep wrinkles" and lines that, over time, become permanent.

💖 Enter: The Silk Pillowcase (Your New Healthy Relationship)

Switching to a silk pillowcase is like moving on to someone who treats you right. It’s smooth, supportive, and actually improves your life while you sleep.

Here is how silk changes the game:

Friction-Free Sleeping: Silk’s ultra-smooth surface allows your hair to glide effortlessly. No more waking up with knots, tangles, or split ends.

Hydration Station: Unlike cotton, silk doesn't absorb moisture. It keeps your natural hair oils and nighttime face creams on your hair and skin where they belong, leaving you glowing, not thirsty.

Anti-Aging & Acne-Friendly: Reduced friction means fewer sleep creases, which helps prevent long-term wrinkles. Plus, silk is naturally hypoallergenic and less likely to harbor bacteria.

Cooling Comfort: Silk is naturally temperature-regulating, keeping you cool all night—no more flipping your pillow to the "cool side

🛑STOP🛑

Stop skipping over your conditioner and styling products because you're afraid they're going to weigh your hair down.

Shampoo removes sebum made by your body. This is important because if it is not removed it can build up, clog pores, and trap more dirt and impurities; leading to hair loss and limp locks.

Moisture needs to be returned to your hair after shampooing, in the form of a conditioner. Not only does conditioner lower the pH of the hair, closing the cuticle and protecting the insides of your strands, it also restores the hairs' protective layer of moisture. This allows the hair to stretch without breaking, reduces static, and creates shine.

We offer many lightweight options to keep your hair full and bouncy all day. Stop in for an invigorating scalp massage and blow out and we'll show ypu exactly what to do.

1. Lanza Healing Volume kit.

Using Lanzas Healing volume shampoo conditioner and treatment you can get a whopping 200% boost in volume. Enriched with Bamboo Bodifying Complex, it adds fullness without weighing hair down.

2. J BeverlyHills

Add Body Shampoo & conditioner.
Turn up the volume. Formulated with almond, carrot seed, and coconut extracts, Addbody Shampoo gently cleanses while nourishing and volumizing. Ideal for all hair types, specifically fine, limp hair. Addbody Conditioner is formulated with almond and rosemary extracts which plumps each hair strand and creates weightless moisture.

Take a little time for yourself.

Life is busy and we often neglect the important things for those that demand our immediate attention.

Take a moment to slow down and take care of your hair by using a mask once a week to maintain moisture, lock in color and boost elasticity and strenghth.

Apply the mask to freshly cleaned damp hair. Massage it into your scalp, helping to stimulate blood fow and moisturize your scalp.

Rinse well and follow with your regular conditioner.

1.Lanza Kukui Hydrating complex

92% SOFTER hair*

Delivers rich, long-lasting hydration
Restores touchable softness
Replenishes moisture in dry, brittle hair with a deeply hydrating proprietary formula that locks in moisture for long-lasting softness, smoothness, and shine. Infused with powerful botanicals, lightweight moisturizers repair dry, coarse strands without weighing them down.

2.Lanza Healing Colorcare Mask

Preserves Hair color vibrancy for 30 washes.
This indulgent masque restores and revitalizes color-treated hair. Designed to deeply pe*****te, it heals and rejuvenates processed strands. Ceramides reduce porosity to preserve pigment vibrancy and prevent fading, while antioxidant-rich tamarind fruit nourishes for a glossy, radiant shine.

We have last minute appointments available. Dont sleep on this opportunity!!
Book now Www.truebeautywny.com

It's been a long night, and just as I'm about to go to sleep, I get a Google alert.

​When a review perfectly captures the entire mission of your business, you know you’re doing something right.
​The goal was never just to open a salon—it was to create a sanctuary. A place where vulnerability is welcome and where every single person knows they are important and seen.
​Thank you to our incredible community of clients. Your support and trust are the foundation of this dream. Cheers to many more moments of leaving better than when we walked in. We are just getting started! ❤️

True Beauty will be temporarily closed from December 24th-27th for the Holidays. The girls will be here Friday morning the 27th to open us back up! As for me I will be returning January 2nd. Happy Holidays from the girls and me!!!! Stay safe and warm

This is such a great way to end my night.

The determination Jenna shows is admirable. You don't get to this level overnight. Shoot, some people will never even get to her level.

If you want someone who will really listen, not just to what you want done with your hair, but also listen to be a source of support. Jenna is your gal.

She will show up for you, ready to give you her very best with every skill she possesses.