Luster's PINK

If you haven’t tried our Hold & Shine Perfecting Gel yet, what are you waiting for?!

Definition? Check. Hold? Check. Shine? Absolutely. And the best part? No flakes, no white residue, just a gel that does what it came to do.

Already a fan? Go ahead and stock up.
Haven’t tried it yet? This is your sign to get you one. 💗

One thing about us… we LOVE a good unboxing.

Seeing what y’all ordered, which favorites you keep coming back for, and what you’re trying for the first time? It’s like we went shopping with you.

We put a whole lot of love into making your Luster’s favorites, and just as much love into getting them to your doorstep.

So next time your Luster’s package arrives, film that unboxing and tag us! We wanna see what’s in your box.

Not to be dramatic, but this might change your wash days.

Detangle with Pink Lotion before you wash to help minimize breakage AND save some time. You’re welcome.

P.S. Did you SEE the amount of hair left in that comb?! We rest our case.

Y’all said you wanted more behind the scenes from Lusterland, so say less.

Here’s a little peek inside our manufacturing department.

What part of Lusterland do you want to see next? 👇🏿

New season, new hair goal.

This fall, Simone // Monie 🦁💅🏽 is giving her natural hair a little extra love and seeing just how much she can grow.

From wash day to hydration, moisture, scalp care and everything in between, we’ll be following along on her hair growth journey.

Who else is in their grow-my-hair-out era?

Luster’s has been here since 1957. Pink Lotion joined the family in 1967.

And while the legacy runs deep, the formulas have never stopped evolving.

As ingredient standards change, our chemists go back to the science, reformulating when needed and finding substitutions that still give textured hair the hydration and care it needs.

Almost 70 years later, we still believe in the same thing: science matters. And so do the results. 💕

We fear it might be too late for you 🥺…

A few sprays of S-Curl Free Flow Instant Moisturizer keeps hydration in the routine, even when your hair is tucked away.

Takedown-you will be glad you did. 💕