Midwest Fragrance Company
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We’re passionate about offering high-quality fragrance oils, candle and soap-making supplies—and helping you turn YOUR passion into a business!
09/18/2026
If I were a maker with less than 4 hours a week to devote to my biz marketing, here's what I'd focus on- what is most important, what will help you grow, and what will keep customers coming back! ✨
09/16/2026
When you're a maker figuring out how to do ALL the things by yourself, it can get overwhelming way too easily- especially when it's busy season. If that resonates with you, here's the advice I'd give you for a successful Q4! 💛
09/11/2026
Winter is sneaking up on us fast, and it’s almost time to start switching into collection-planning mode for the holiday season!
If you are still struggling with what scents to choose...don’t worry! We’ve got you covered. 💛❄️
By combining our newest cozy collection with a few other holiday staples, you can create the perfect winter lineup that your customers will fall in love with!
Shop these scents at more at midwestfragranceco.com
November was the most common launch month for winter, by far, with many makers aligning their collections with holiday markets and events.
And while fewer makers launch in September, or December, those timelines still work - especially if they align with your customer base or production schedule.
The goal is to build around what feels sustainable and effective for you.
When I was juggling our candle company launches, I always asked myself if I was doing it right.
Wholesale clients? They needed products early. We tried Fall in late July, but eventually adjusted to mid-August when we realized orders actually picked up later.
Retail customers? September was our sweet spot - early enough to catch Fall lovers, but close enough to feel seasonal.
For winter, we aimed for mid-October to catch early shoppers and give ourselves a buffer in the holiday chaos.
But no matter when you launch, we’ve got a lineup of fragrance oils to help you set the mood - whether you’re channeling crisp autumn mornings or cozy winter nights. Shop now via our link in bio.
PS: Don’t forget to follow Midwest Fragrance Company | Candle & Soap Supplies for more inspiration & support to help turn your passion into a profitable business! 💛
09/07/2026
Nick with gave us an honest review of our All Purpose Cleaner + Mop Soap Base, and we were doing happy dances when we heard what he thought of it!! 🥹
Thank you SO MUCH, Nick! You are the best! We appreciate you TONS!! 💛
09/04/2026
Halloween can be a super profitable season for makers- so why not take full advantage of it? Here are our favorite recommendations for spooky season so you can get inspired for your next best-selling collection! 💛
08/31/2026
Makers have been LOVING our All-Purpose Cleaner and Mop Soap Base!
Home cleaning products have grown to become extremely popular sellers in the past year, and more and more makers are adding them to their lines, especially when it comes to all-purpose cleaners and mop soaps.
Our dual-purpose concentrate gives you the flexibility to create ready-to-use all-purpose cleaners or mop soaps that can be sold as a concentrate that your customers can dilute themselves.
If you, like many others, have been thinking about adding home cleaning products to your lineup, this is your starting point! 💛
08/28/2026
Here's what you actually need to create a sold-out seasonal collection ➡️
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Address
Chippewa Falls, WI