The Princeton Co.

Nine years ago I opened The Princeton Co.

What this journey has taught me is that not everything in life is meant to have a permanent seat at your table. Some people, experiences, and seasons come into your life simply to shape you for what’s next.

For me, my greatest loss became the place where purpose was born.

The biggest lesson these nine years have taught me is that life isn’t defined by what we do in the good times. It’s defined by how we handle the hardest ones — and whether we choose to turn that pain into something that brings more goodness into the world and helps others along the way.

There were seasons where I had to take from my own table to keep the business going. Times where I poured from an already empty cup because I believed in what I was building.

Those moments shaped me.

They taught me resilience.
They taught me sacrifice.
And they taught me what it really means to build something bigger than yourself.

Today I’m proud to say The Princeton Co is home to around 30 incredible women. I’m grateful for every single one of them, and for everyone who has been part of this journey over the years — whether you were here for a season or for the long run.

And to the thousands of guests and supporters who have walked through our doors and supported us along the way… we truly couldn’t do it without you.

Nine years later, I’m grateful for the lessons, the growth, and the community that has been built here.

If this place has ever been part of your story in any way, just know I’m grateful you were part of mine.

Nine years of purpose. 🤍

Get heavenly hair this March🪽
For the month of March, add on a haircut to ANY color appointment for just $20 with Alyssa .xo 😇
terms & conditions:
- cannot be combined with any other special or promotion
- not valid for already existing appointments
- cannot be used towards express color/toner

If you have been dreaming of being on our team, now is the chance! Salon Coordinator Position is live on indeed. Please do not DM regarding the position. All applications should be submitted through indeed with a professional resume. Must be 18+. We are excited to see who joins us!

A rare spotting of and supermodel matching the chairs sneaking in some self-care Sunday. She wanted a kid booster so her deep conditioner hit just right.

Merry Christmas, Happy Holidays & Happy New Year from your friends at and 🎄✨
Thank you for supporting our small business and for filling this space with so much love and positivity. While we’re missing many faces in this post, we send our deepest gratitude to all 29 incredible people who currently make us us.
Here’s to an amazing new year, filled with growth, greatness, and divine blessings. None of this would exist without our team, our community, and the love we’re surrounded by 🤍
Have a favorite stylist, artist, salon coordinator, or a special memory to share? We’d love to hear it in the comments.

Tip Tuesday - Spray Tan Edition💓
Summer is coming to an end but your tan doesn’t have to! Book your spray appointment today - 🔗 in bio

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Hey girlie’s! I’m Alyssa, your soon-to-be favorite hairstylist !! I’m all about creating effortlessly beautiful hair with a touch of glam and a whole lot of good vibes. Whether you’re craving bright blondes, soft lived-in color, or that perfect blend that turns heads, I’ve got you covered.

I’m here to hype you up, make you laugh, and get your hair lookin’ chef’s kiss every single time. Healthy hair is my thing, and I’ll always keep it real with you about what’s possible and what’s best for your strands.

New here? Let’s make some magic. I can’t wait to meet you, vibe out, and bring your hair goals to life

Check out my work on instagram .xo

Photoshoot @ TPC with our fresh arch!

Tip Tuesday: Eyelash Extensions during the summer☀️
No makeup needed during summer with eyelash extensions😻 Book your appointment with our esthetician - Link in bio !
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