OYA Beauty
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THE True Professional Haircolor OYA is hair color that performs simply and beautifully. Phone 1-866-446-5930 to connect with your local OYA distributor.
It’s uncomplicated yet multi-faceted, developed by an international team of experts. Every day, all of us at OYA have one key mission—to support you in your growth and artistic accomplishments as hair professionals. We’re sure that you may be questioning the exclusive, professional commitment of certain haircolor brands. You may question their investment in haircolor artists and haircolor business leaders. We want to assure you that regardless of the decisions other companies make, we at OYA will never waver in our commitment to you, the hair professional. We urge you to reclaim your professional destiny; to take back your profession and partner with a company that respects and supports your work and your artistry. Together, we can build the brightest professional future.
09/28/2026
The bob is cute, the plum is juicy, and the whole look is a yes 🍇
by.libby brought this color to life with glossy depth, soft movement, and a sharp fringe that gives the whole style extra attitude.
09/25/2026
Moody brunette, meet your fruity little upgrade 🍇
brought this look to life with plum ribbons and a glossy finish that makes the whole color feel fresh, bold, and very now.
09/24/2026
Fall called. It wants richer hair 🍂🤎
is setting the tone with Chocolate Fudge, a glossy brunette that feels deep, polished, and perfectly made for the season.
09/22/2026
Plot twist: it’s not always the growth, sometimes it’s the breakage ✨
That’s where OYA Velvet Instant Liquid Treatment comes in. Powered with quinoa seed protein, it helps nourish the hair and scalp, seal split ends, smooth the cuticle, and leave hair instantly softer, shinier, and easier to manage.
Healthy-looking length starts with stronger-looking ends.
09/19/2026
The silky-hair duo doing the most, in the best way 💫
Start with OYA Velvet Shampoo for a gentle, sulfate-free cleanse that refreshes without leaving hair feeling stripped. Follow with Velvet Instant Treatment for immediate softness, shine, detangling, and weightless conditioning that helps leave strands smoother and easier to manage.
Cleanse, condition, glow. Consider your wash day upgraded.
09/18/2026
Glossy brunette season is officially in session 🤎
hair.co blended deep, rich color with soft movement for a finish that feels silky, effortless, and seriously pretty.
09/17/2026
Bright, icy, and impossible to ignore 🤍
created this dreamy platinum with soft dimension and a clean, glossy finish that catches the light just right.
The wave routine is waving 🌊
Vianka uses Velvet Shampoo to gently cleanse, Velvet Instant Liquid Treatment to bring in moisture and shine, Contour Mousse to boost natural texture, then finishes with Velvet Instant Treatment Drops for a soft, silky seal.
The result? Defined, refreshed waves with bounce for days.
09/14/2026
GEORGIA, WE’RE COMING YOUR WAY! ✨
Join OYA Beauty educators Roxanne Aubrey ROXANNE AUBREY STYLIST & William Whatley William Whatley for the Dimensional Color Seminar in Cartersville, GA!
Get ready for an afternoon of creativity, education, and dimensional color techniques designed to elevate your work behind the chair. Learn seamless shadowing, multi-tone color placement, cutting techniques, and more—all while working with OYA Beauty!
📍 Clarence Brown Conference Center
📅 September 21, 2026
⏰ 10 AM–1 PM
🎟️ Early Bird Tickets: $50
✨ CE Hours available for GA stylists
Limited spots available! Scan the QR code or visit parisbeautypro.com to get your ticket and come create with us!
09/14/2026
Dry, tired hair? Send in reinforcements 💧
OYA Care Treatment works like a deep-conditioning reset, helping moisturize, nourish, and strengthen damaged strands while supporting color-treated hair. Its blend of hydrolyzed silk, sea kelp, blue sea kale, green tea, panthenol, and vegetable protein helps leave hair feeling softer, smoother, and more revived.
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Culver City, CA
91316
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