Hoyu Professional USA

V.i. Studios (V.i. Studios | 626-864-0243 ) is one of Pasadena’s standout salons, known for its expertise in Asian hair. Owner Federico Kawamoto (fed K Z ) has been using Hoyu Professional hair color in his salon work for many years. He recently gave us an inside look at how he uses BOKASHI, a professional men’s gray-blending color he regularly uses in the salon. Rather than completely covering gray hair, BOKASHI is designed to naturally blend gray hair with the client’s existing hair color, creating a more natural and refined look. Federico’s deep knowledge of color, combined with his high-level cutting skills and understanding of each client’s hair, allows him to make the most of the color and create a personalized result. His experience and technical knowledge have earned him a loyal following over the years. It was great to see his approach to men’s gray blending and how he uses BOKASHI as part of his work at V.i. Studios.

V.i. Studios Location:
300 E Colorado Blvd 241 Suite 506, Pasadena, CA 91101

Sansan Hair - Japanese Hair Salon (Sansan Hair -Japanese Hair Salon - ) is a popular salon in Costa Mesa, California, welcoming a diverse clientele, including many Japanese and Asian clients. From color and cuts to treatments and head spas, Sansan Hair brings the quality, techniques, and attentive service of Japanese hair salons to Southern California. For this feature, we followed Kirana Soga (Kirana Soga ) during her work at Sansan Hair. With more than 13 years of experience as a hairstylist in New York and Hawaii, Kirana has built her career around understanding each client’s individual hair and bringing out its natural beauty. For this treatment, she used BYKARTE, a Japanese hair treatment that has been gaining attention in Japan. Designed to restore the hair’s natural beauty and bring it back to a soft, healthy, virgin-hair-like texture, the treatment showcases the precision and care that define Japanese hair artistry. Watching the transformation take place—from the meticulous treatment process to the moment the client sees the finished result—is what makes the experience so special.

Sansan Hair Location:
1516 Baker St, Costa Mesa, CA 92626

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Hoyu Professional North America
Hoyu Professional North America
Hoyu Professional is dedicated to helping professional stylists achieve exceptional results through innovation, education, and professional hair solutions trusted worldwide since 1905.
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M-IRROR SALON (M-IRROR SALON ) is a luxury hair salon nestled in Honolulu, Hawaii. Combining the refined and exceptional hair techniques of Japan with Hawaii’s sophisticated lifestyle, the salon offers the highest quality hair coloring, haircuts, and treatments. The salon’s experienced stylists are dedicated to providing personalized services tailored to each guest’s unique facial structure, hair texture, and lifestyle. With advanced techniques that deeply understand Japanese hair characteristics and beauty aesthetics, combined with innovative styles inspired by the latest American trends, M-IRROR SALON has earned tremendous trust and support from guests.More than just a hair salon, M-IRROR SALON is a destination where guests can experience elevated beauty, exceptional craftsmanship, and a truly special atmosphere.

M-IRROR SALON Location:
560 Pensacola St, Honolulu, HI 96814

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Hoyu Professional North America
Hoyu Professional North America
Hoyu Professional is dedicated to helping professional stylists achieve exceptional results through innovation, education, and professional hair solutions trusted worldwide since 1905.
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ORO New York ( ) is a highly regarded Japanese hair salon and total beauty destination in New York City. Offering a wide range of services—including hair coloring, hair treatments, eyelash perms, and eyebrow services—the salon provides a convenient one-stop beauty experience for its clients. With two locations in New York City, one in East Village and the other in Brooklyn, ORO New York is home to many talented stylists who have honed their skills and gained extensive experience in Japan. For this shoot, we had the opportunity to capture General Manager Yuya Ito (.yuya0508 ) as he provided haircuts and hair color services to his clients, showcasing the salon’s professionalism, artistry, and dedication to exceptional customer care.

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Hoyu Professional North America

Hoyu Professional is dedicated to helping professional stylists achieve exceptional results through innovation, education, and professional hair solutions trusted worldwide since 1905.
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Masa Teraguchi, owner of Terra Hair Design ( ) in La Jolla, California, is a dedicated user of Hoyu Professional’s BYKARTE treatment. We recently had the opportunity to interview him about how he incorporates BYKARTE into his salon services. According to Masa, BYKARTE is highly versatile and can be used on a wide range of hair concerns, including chemically damaged hair, dry hair, and aging hair. His clients have experienced noticeable improvements and continue to appreciate the results it delivers. If you would like to watch a professional educational video demonstrating how Masa performs BYKARTE treatments in the salon, please send a DM to Hoyu Professional.

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Hoyu Professional North America

Hoyu Professional is dedicated to helping professional stylists achieve exceptional results through innovation, education, and professional hair solutions trusted worldwide since 1905.
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We recently held a BYKARTE Treatment class at UmweltHair ( ) in Gardena, CA. Our model regularly gets bleach services and also enjoys surfing, so her hair had experienced significant damage over time. However, with just one treatment session, the Before & After results were clearly visible. If you’re interested in this treatment, feel free to send us a DM for more information.

We invited Japanese hairstylist Takuji Hair ( ) in the U.S. to experience Hoyu Professional’s new BYKARTE treatment. Based in Los Angeles and Hawaii, he is an active Japanese professional serving a diverse, multicultural clientele. By tailoring his approach to each client’s unique hair type and condition, he delivers highly personalized results. We witnessed how his precise combing process and blow-dry techniques further enhanced the effectiveness of BYKARTE, bringing out its full potential.

If you have any questions about our products, please feel free to contact us anytime via DM.
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Hoyu Professional North America

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We had the pleasure of welcoming hair color professional Lucas ( ) to share his insights on a wide range of Hoyu Professional products. Using our powder bleach, pigments, SOMARCA Lab., and BYKARTE Treatment, he created a beautifully vibrant pink on the model.

With his deep understanding of the chemistry behind each product and his ability to apply them under optimal conditions, the results are consistently outstanding—earning strong trust and satisfaction from his clients. While many stop at simply achieving a beautiful color, Lucas’s curiosity, knowledge, and experience are what truly take his work to the next level. His expertise will continue to be an important and inspiring presence for Hoyu Professional moving forward.

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● Lucas Jones Tamaio’s Biography
Lucas Jones Tamaio is an independent hairstylist, educator, and cosmetic chemist specializing in hair color science and fiber chemistry. For the past 8 years, he has focused on advanced bleach-and-tone techniques for Asian hair, studying and mastering the cutting-edge coloring methods driving today’s top trends in Asia. Known for his outside-the-box approach, Lucas blends global techniques with formulation-level insight to achieve high-performance color results while prioritizing hair integrity and long-term hair health.
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