Striking + Strong

Don’t say we didn’t warn you.

Our Cool Down Conditioner is THICK thick—the kind of rich, creamy conditioner your curls + coils have been asking for.

Made with aloe, sunflower oil, coconut oil, squalane and panthenol to help hydrate, soften and detangle after wash day.

Because when you live an active life, your conditioner needs to put in some work too.

Who else judges a conditioner by the squeeze?

Turns out, I do have hobbies outside of selling shampoo.

When I’m not talking curls + coils, checking inventory, thinking about retail, or figuring out how to get more bottles into more hands, you’ll probably find me…

-Moving my body
-In a room learning + connecting
-Somewhere with my passport getting a little rest
-Or at home making something good to eat

Building Striking + Strong haircare is a huge part of my life, but it’s not the whole of it.

I’m learning that taking care of the woman behind the business matters just as much as taking care of the business.

So here’s your reminder and mine to make room for the things that fill you back up.

Now I want to know: where would I find YOU when you’re not working?

Sweaty after a run or a gym session and tempted to skip wash day to protect your curls + coils? You don't have to choose.

Here's a real post-workout routine: cleanse with our Step It Up Moisturizing Shampoo and Mighty Micellar Clarifying Shampoo, then follow with the Cool Down Conditioner. Clean, scalp-focused, and free of harsh sulfates, silicones, parabens, phthalates, DEA and artificial dyes.

All of our scalp and curl friendly products are 20% off at participating H-E-B stores across Texas through Oct 31.

Save this routine and add to cart at participating H-E-B stores.

The weekend may be over, but taking care of you doesn’t have to be.

Self-care isn’t something we should save for Saturdays, Sundays, vacations, or when everything else on the list is finally done.

It’s the workout.
It’s the extra water.
It’s protecting your peace.
It’s taking care of your curls + coils.
It’s choosing, every day, to make yourself a priority too.

Because taking care of yourself will forever be one of the best investments you can make.

Here’s your reminder as we head into a new week: you belong on your own to-do list.

TEXAS CURLFRIENDS, THIS ONE’S FOR YOU!

All October long, Striking + Strong haircare is 20% OFF at H-E-B.

So whether you’re marathon training, hitting the gym, squeezing in a Peloton ride, spending your evenings at practice with the kids or simply trying to make wash day a little easier, this is a great time to stock up.

Striking + Strong was created for active women with curly, coily + textured hair who want to prioritize movement without sacrificing their hair and scalp care.

✨ Mighty Micellar Clarifying Shampoo for that deeper clean when sweat + buildup have been doing the most
✨ Step It Up Moisturizing Shampoo for your regular wash-day cleanse
✨ Cool Down Conditioner to hydrate, soften + detangle your curls + coils

Three products. One easy routine. Haircare designed to keep up with your active life.

📍Find us at select H-E-B stores across Texas and enjoy 20% off all Striking + Strong products through October 31.

Already a Striking + Strong curlfriend? Consider this your sign to RESTOCK. 👀

New here? There’s never been a better time to meet us on the shelf.

Long runs. Sweaty scalps. Training schedules that do NOT care about wash day.

To all our curlfriends training for 26.2 right now: we see you.

Because marathon training is already asking enough of you. Your haircare shouldn’t make you choose between getting your miles in and keeping your curls + scalp feeling their best.

That’s exactly why Striking + Strong was made for active lives and curls that move.

So go chase that PR. We’ve got your post-run wash day covered.

Who’s training for a fall marathon right now? Drop your race below 👇🏾

Fall is a season of change. And maybe this is your reminder that change doesn’t always look like progress right away.

I’m on my own wellness journey right now, in what sometimes feels like a body I don’t fully recognize. Some days I feel strong. Some days I feel frustrated. Some days I wonder why the progress I’m working for isn’t showing up the way I thought it would.

But I keep showing up. And I know I’m not the only one. That’s part of what I want this Striking + Strong community to be—a place where we can celebrate the wins, be honest about the hard seasons, and remind each other that strength doesn’t always look the way we expect it to.

So as we head into a new season, this is your reminder and mine that we don’t have to have it all figured out. We don’t have to look a certain way to be proud of ourselves.

We can simply keep showing up for the women we’re becoming.