Hello Estie Esthetics

The clock is ticking ⏳

With over 183,000 licensed estheticians already in the U.S. and that number growing by 14% (25,260) by 2033, the market is becoming ultra-competitive .

This isn’t just about skill, it’s about strategic advantage.

What if you could tap into real-time local trends to tailor services your clients actually want?

What if you could optimize your schedule, promotions, and content before your competitors even know what’s trending?

What if you could spend less time guessing and more time booking and earning?

That’s why estheticians need real‑time data insights—to cut through the noise, stay relevant, and stay booked.

Hi! I’m Michelle — a data analyst for over 8 years, now a licensed esthetician.

When I made the shift into this industry, I fell in love with the care, creativity, and confidence estheticians bring to others. But I also saw something missing:
Data, Direction & Support - especially for solo esties and small spa owners trying to wear every hat and grow their business.

Ive been consulting remotely the past few years and now I see an opportunity to build something meaningful for the esthetics community.

That’s why Hello Estie was created.

A guide that blends real-time search trends, local insights, and plug-and-play marketing — so estheticians can spend less time guessing, and more time doing what they love.

If you’ve ever wondered what clients near you are really searching for — or wished someone could just hand you the content strategy — I created this with you in mind.

Follow along and DM me your city if you’d like to be part of our early access list.

You deserve to grow with confidence — and I’m here to help you do just that.

Boston Skin Check-In: Acne Takes the Lead

This week, acne has officially taken the top spot as the most searched skincare concern in the Boston area—driven by seasonal shifts, stress, and post-travel breakouts.

If you offer acne facials, deep cleanses, or targeted treatments, now’s the time to highlight them across your content and promos.

Need help turning real-time trends like this into strategy?

That’s exactly why I created Hello Estie—trend reports for estheticians, packed with localized skin concern data, service demand, and content inspo tailored to your city.

Built by an analyst turned estie 💁🏻‍♀️

Designed to help you stay relevant and booked—without the guesswork.

Want to me to capture your city? Leave a comment of DM “Data”

Acne searches in the Boston area are up 25% in just the last 60 days 😳

Whether it’s hormonal, seasonal, or stress-related—acne isn’t going anywhere.

If you’re not marketing acne-targeted treatments right now, you’re missing out on one of the biggest client pain points in our area.

From clarifying facials to blue light therapy and acne-safe product lines—this is the time to show up.

💡 Estie Tip:
Use terms like “acne facial Boston” or “best acne treatment near me” in your captions, stories, and service pages. That’s what clients are actually searching.

📬 Want monthly updates like this, plus content ideas and pricing trends tailored to your city?

Subscribe to Hello Estie—where local data meets estie strategy. Link in bio 💌

TREND ALERT: Microneedling is having a moment in Boston.

Over the past 3 years, local search interest in microneedling has nearly doubled — and esties who offer it are seeing a serious uptick in bookings.

So what does this mean for your business?

💡If you’re offering microneedling, now’s the time to market it more intentionally.

💡 If you’re not… it might be worth adding to your service menu.

Want to know which services are rising or falling in YOUR area?

That’s exactly what Hello Estie delivers — real local trends, price checks, and done-for-you marketing tools, every month.

🔗 Link in bio to test the beta
📩 DM “Data” to get on the list

ʟᴇᴛꜱ ᴛᴀʟᴋ ᴀʙᴏᴜᴛ ᴍʏ ꜰᴀᴠᴏʀɪᴛᴇ ɪɴɢʀᴇᴅɪᴇɴᴛꜱ ᴛʜᴀᴛ ᴀʀᴇ ᴛʜᴇ ʙᴀꜱᴇ ᴏꜰ ᴏᴜʀ ꜱᴏʟᴜᴛɪᴏɴꜱ 🌿

ᴡᴀᴛᴇʀ- (ᴏᴋᴀʏ, ᴡᴇ ᴀʟʟ ᴋɴᴏᴡ ᴡʜᴀᴛ ᴡᴀᴛᴇʀ ɪꜱ. ʏᴇꜱ! ᴍʏ ꜱᴏʟᴜᴛɪᴏɴꜱ ᴀʀᴇ ᴡᴀᴛᴇʀ ʙᴀꜱᴇᴅ)

ɢʟʏᴄᴇʀɪɴ- ᴀ ᴍᴏɪꜱᴛᴜʀɪᴢɪɴɢ ɪɴɢʀᴇᴅɪᴇɴᴛ ᴛʜᴀᴛ ᴡᴏʀᴋꜱ ʙʏ ᴅʀᴀᴡɪɴɢ ᴡᴀᴛᴇʀ ꜰʀᴏᴍ ᴛʜᴇ ᴀᴛᴍᴏꜱᴘʜᴇʀᴇ ᴛᴏ ʜʏᴅʀᴀᴛᴇ ᴀɴᴅ ꜱᴏꜰᴛᴇɴ ᴛʜᴇ ꜱᴋɪɴ.

ʜʏᴀʟᴜʀᴏɴɪᴄ ᴀᴄɪᴅ- ʜᴇʟᴘꜱ ꜱᴋɪɴ ᴀᴘᴘᴇᴀʀ ᴘʟᴜᴍᴘᴇʀ, ᴅᴇᴡɪᴇʀ, ᴀɴᴅ ᴍᴏʀᴇ ʜʏᴅʀᴀᴛᴇᴅ ʙʏ ʀᴇᴛᴀɪɴɪɴɢ 1000x ɪᴛꜱ ᴡᴇɪɢʜᴛ ɪɴ ᴡᴀᴛᴇʀ.

ᴄᴜᴄᴜᴍʙᴇʀ ᴇxᴛʀᴀᴄᴛ- ᴘʀᴏᴠɪᴅᴇꜱ ɪɴꜱᴛᴀɴᴛ ʜʏᴅʀᴀᴛɪᴏɴ ᴀɴᴅ ʜᴇʟᴘꜱ ꜱᴛʀᴇɴɢᴛʜᴇɴ ᴛʜᴇ ꜱᴋɪɴꜱ ɴᴀᴛᴜʀᴀʟ ᴍᴏɪꜱᴛᴜʀᴇ ʙᴀʀʀɪᴇʀ ᴛᴏ ᴘʀᴇᴠᴇɴᴛ ᴅᴇʜʏᴅʀᴀᴛɪᴏɴ, ɪᴛ ɪꜱ ᴀʟꜱᴏ ɪɴᴄʀᴇᴅɪʙʟʏ ꜱᴏᴏᴛʜɪɴɢ ꜰᴏʀ ɪʀʀɪᴛᴀᴛᴇᴅ ꜱᴋɪɴ.

ᴀʟᴏᴇ ʙᴀʀʙᴀᴅᴇɴꜱɪꜱ ɢᴇʟ- ᴍᴏɪꜱᴛᴜʀɪᴢᴇꜱ ꜱᴋɪɴ, ꜱʟᴏᴡꜱ ꜱɪɢɴꜱ ᴏꜰ ᴀɢɪɴɢ, ꜰᴀᴅᴇꜱ/ᴅɪᴍɪɴɪꜱʜᴇꜱ ᴅᴀʀᴋ ꜱᴘᴏᴛꜱ.

ɢʀᴇᴇɴ ᴛᴇᴀ ᴇxᴛʀᴀᴄᴛ- ɪᴍᴘʀᴏᴠᴇꜱ ꜱᴋɪɴ ᴍᴏɪꜱᴛᴜʀᴇ, ʀᴇᴅᴜᴄᴇꜱ ɪɴꜰʟᴀᴍᴍᴀᴛɪᴏɴ, ᴜɴᴄʟᴏɢꜱ ᴘᴏʀᴇꜱ.

ᴊᴏᴊᴏʙᴀ ꜱᴇᴇᴅ ᴏɪʟ- ʜʏᴅʀᴀᴛᴇꜱ ᴀɴᴅ ꜱᴏꜰᴛᴇɴꜱ ᴛʜᴇ ꜱᴋɪɴ ᴡʜɪʟᴇ ᴀʟꜱᴏ ʙᴀʟᴀɴᴄɪɴɢ ꜱᴋɪɴ ᴏɪʟ ᴘʀᴏᴅᴜᴄᴛɪᴏɴ.

ᴇʟᴅᴇʀ ꜰʟᴏᴡᴇʀ ᴇxᴛʀᴀᴄᴛ- ᴍᴀᴋᴇꜱ ꜱᴋɪɴ ꜰᴇᴇʟ ꜱᴏꜰᴛ, ꜱᴍᴏᴏᴛʜ, ᴀɴᴅ ᴅᴇᴄʀᴇᴀꜱᴇꜱ ʀᴇᴅɴᴇꜱꜱ. ᴏꜰᴛᴇɴ ᴜꜱᴇᴅ ᴛᴏ ᴅᴇᴄʀᴇᴀꜱᴇ ɪʀʀɪᴛᴀᴛɪᴏɴ ᴛᴏ ᴛʜᴇ ꜱᴋɪɴ.

ᴋᴀᴋᴀᴅᴜ ᴘʟᴜᴍ ꜰʀᴜɪᴛ ᴇxᴛʀᴀᴄᴛ- ʙʀɪɢʜᴛᴇɴꜱ ꜱᴋɪɴ, ꜰᴜʟʟ ᴏꜰ ᴀɴᴛɪᴏxɪᴅᴀɴᴛꜱ, ᴀɴᴛɪ ᴀɢɪɴɢ ᴘʀᴏᴘᴇʀᴛɪᴇꜱ.

ᴠɪᴛᴀᴍɪɴ ᴄ- ʙᴏᴏᴛꜱ ᴄᴏʟʟᴀɢᴇɴ, ʜᴇʟᴘꜱ ꜱʟᴏᴡ ᴇᴀʀʟʏ ᴀɢɪɴɢ, ᴘʀᴇᴠᴇɴᴛꜱ ꜱᴜɴ ᴅᴀᴍᴀɢᴇ.

➸ Qᴜᴇꜱᴛɪᴏɴꜱ@ᴏᴛɢɴᴏʀᴛʜꜱʜᴏʀᴇ.ᴄᴏᴍ

ᴍɪᴅ ꜱᴜᴍᴍᴇʀ ꜰʟᴀꜱʜ ꜱᴀʟᴇ ⚡️⚡️

☀️ 1 ꜱɪɢɴᴀᴛᴜʀᴇ ꜱᴜɴʟᴇꜱꜱ ᴛᴀɴ $35
✨ 1 ʟᴜx ᴍᴏᴜꜱꜱᴇ $30
🔥 ʀᴀᴘɪᴅ +$5
💦 ꜱᴡᴇᴀᴛ ʀᴇꜱɪꜱᴛᴀɴᴛ +$5

ᴏꜰꜰᴇʀ ᴠᴀʟɪᴅ ᴜɴᴛɪʟ 7/31

➸ ᴅᴍ ᴛᴏ ʙᴏᴏᴋ

ɪ ʟᴏᴠᴇ ᴀ ɢᴏᴏᴅ ᴄᴏʟʟᴀʙᴏʀᴀᴛɪᴏɴ 👯‍♀️

ᴅᴇᴛᴀɪʟꜱ ᴛᴏ ꜰᴏʟʟᴏᴡ

We hate to be those people but...

Summer is going by so fast! We know many of our mamas are going back to teaching rolls in the fall and ending maternity leaves, and we want to celebrate you!! That's why we're hosting "Back to School, Back to YOU!" End of Summer event.

Come get your tarot cards read or sunless tan, hang with your mama friends, and get some much needed ME time!

Below please find our survey to help determine if hosting this event on Saturday August 17th or Sunday August 18th works better for you all ; )

https://zipizop1.paperform.co

ᴊᴜꜱᴛ ᴀ ʀᴇᴍɪɴᴅᴇʀ ᴛʜᴀᴛ ᴍᴏʙɪʟᴇ ꜱᴇꜱꜱɪᴏɴꜱ ᴀʀᴇ ʙᴏᴏᴋɪɴɢ Qᴜɪᴄᴋ ꜱᴏ ᴘʟᴇᴀꜱᴇ ɢᴇᴛ ɪɴ ʏᴏᴜʀ ɪɴQᴜɪʀɪᴇꜱ ᴀꜱ ꜱᴏᴏɴ ᴀꜱ ᴘᴏꜱꜱɪʙʟᴇ ☀️

➸ ᴅᴍ ꜰᴏʀ ᴀᴠᴀɪʟᴀʙɪʟɪᴛʏ

ꜱᴀʏ ʜᴇʟʟᴏ ᴛᴏ ᴏᴜʀ ɴᴇᴡ ꜰᴏʀᴍᴜʟᴀ 👋

💦 ꜱᴡᴇᴀᴛ ᴀɴᴅ ᴡᴀᴛᴇʀ ʀᴇꜱɪꜱᴛᴀɴᴛ
❌ ɴᴏ ʙʀᴏɴᴢᴇʀ
💪 ɪᴅᴇᴀʟ ꜰᴏʀ ᴛʜᴏꜱᴇ ᴡʜᴏ ʟᴏᴠᴇ ʜɪɢʜ ɪɴᴛᴇɴꜱɪᴛʏ ᴡᴏʀᴋᴏᴜᴛꜱ ʙᴜᴛ ᴡᴏʀʀɪᴇᴅ ᴛʜᴇɪʀ ᴛᴀɴ ᴡɪʟʟ ꜰᴀᴅᴇ
👰‍♀️ ᴘᴇʀꜰᴇᴄᴛ ꜰᴏʀ ᴛʜᴀᴛ ʙʀɪᴅᴇ ᴡʜᴏ ɪꜱ ɴᴇʀᴠᴏᴜꜱ ᴛʜᴇʏ ᴅɪᴅɴᴛ ᴡᴀꜱʜ ᴛʜᴇɪʀ ʙʀᴏɴᴢᴇʀ ᴏꜰꜰ ᴄᴏᴍᴘʟᴇᴛᴇʟʏ
😅 ᴍᴀᴅᴇ ꜰᴏʀ ᴛʜᴇ ʀᴇꜱᴛ ᴏꜰ ᴜꜱ ᴛʜᴀᴛ ꜱᴡᴇᴀᴛ ᴇxᴄᴇꜱꜱɪᴠᴇʟʏ

ʙᴇ ꜱᴜʀᴇ ᴛᴏ ᴍᴇɴᴛɪᴏɴ ᴛʜɪꜱ ᴜᴘɢʀᴀᴅᴇ ᴀᴛ ʏᴏᴜʀ ɴᴇxᴛ ꜱᴇꜱꜱɪᴏɴ!

➳ ᴅᴍ ᴛᴏ ʙᴏᴏᴋ

#2024

ʙᴇꜰᴏʀᴇ ᴀɴᴅ ᴀꜰᴛᴇʀ ✨

ʟᴜx ᴍᴏᴄʜᴀ ᴛᴀɴɴɪɴɢ ᴍᴏᴜꜱꜱᴇ 🔥
7 ʜᴏᴜʀ ʀɪɴꜱᴇ ᴛɪᴍᴇ ⏰

4ᴛʜ ᴏꜰ ᴊᴜʟʏ ꜱᴘᴇᴄɪᴀʟ ➸ 2 ʟᴜx ᴍᴏᴜꜱꜱᴇꜱ ꜰᴏʀ $70

ᴅᴍ ᴛᴏ ᴏʀᴅᴇʀ