Makeup By Sarah Fendrich

Most people apply mascara looking straight into the mirror. Tilt your head back instead, that's the actual trick for getting real curl.

Shop Mascara Intense: https://sarahfendrich.com/products/mascara-intense-curling-volume

Tilt back or go straight-on, which one are you? 👇

✨ Real before, real after.

Full glam, finished with her own mirror moment. Exactly the kind of transformation I love creating.

Everyday natural or special-occasion glam, when do you reach for a look like this? 👇

Want a look like this for your next event? Book a session or shop the products I use: https://sarahfendrich.com

💄 If your lipstick fades by lunch, it's usually not the lipstick's fault.

It's the step almost everyone skips: lip primer. One small dab creates a base that holds color for hours instead of wearing off in patches.

Shop Prime Time Eye and Lip Primer: https://sarahfendrich.com/products/prime-time-eye-and-lip-primer

Do you skip primer, or is it already part of your routine? 👇

✨ Real before, real after.

This one gets me every time. Watch her smile the moment she saw the finished look.

What's the first thing you notice, the smile or the makeup? 👇

Want a look like this for your next event? Book a session or shop the products I use: https://sarahfendrich.com

One of my favorite parts of this job is the moment right before and right after 🥰

That smile says it all. This is the whole reason I love this work.

What's the first thing you notice, the smile or the makeup? 👇

✨ Real before, real after. Just added a little AI magic for the transition 🪄

Every transformation starts the same way: good skin prep, the right products, and knowing exactly what this client wanted to feel like walking out the door.

Team Natural or Team Full Glam? Which one are you? 👇

Want a look like this for your next event? Book a session or shop the products I use: https://sarahfendrich.com

💜 Lavender fields, one spritz, all-day hold ✨ This Setting Spray is the finishing touch that locks your whole look in — no touch-ups needed.

Morning glam or end-of-day refresh — when do you reach for it?

Shop Setting Spray: https://sarahfendrich.com/products/setting-spray

✨ Meet Hi-Def Foundation — lightweight, buildable, and made to look like skin, not makeup sitting on top of it. 💎

Built up for full glam 💃, or kept sheer for an easy everyday base ☀️.

Not sure which of the 14 shades is yours? I'll match you personally, free, before you buy — no guessing, no automated quiz:
📸 Send a natural-light selfie
📱 Hop on a quick FaceTime
🏷️ Tag or comment "shade match"

Most people hear back the same day.

Full glam or your everyday sheer base — which one are you reaching for?

🛍️ Shop Hi-Def Foundation: https://sarahfendrich.com/products/hi-def-foundation-best-selling-formula
📖 Read the full shade guide: https://sarahfendrich.com/blogs/beauty-tips/how-to-find-your-hi-def-foundation-shade