Makeup By Sarah Fendrich

Makeup By Sarah Fendrich

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Bay Area makeup artist & founder of cruelty-free cosmetics. 20+ years of experience, trained at Bobbi Brown & Christian Dior.

Lipstick line, makeup lessons, events, weddings & photo shoots. 🏆 Best Health & Wellness Beauty — Danville, CA 94506

06/23/2026

Stop starting your eyeliner at the inner corner — here's why ✏️
This one tip completely changes the shape of your eye. Watch to the end!
🎥 Full eyeliner tutorial on YouTube — link in bio!

🛍️ Shop at SarahFendrich.com

06/16/2026

Lipstick that actually feels good on your lips 💋
I filmed this quick clip applying my Lipstick Luxury in Gumball — and I had to share it because this formula is everything. Rich, creamy color, all-day moisture, Vitamin E, and a subtle vanilla scent. No drying out, no fading, no touch-ups needed.
Available in 41 shades for every skin tone and occasion. Shop here 🛍️

https://sarahfendrich.com/products/lipstick-luxury

06/13/2026

Ever wish your lashes looked longer, fuller, and more lifted — without irritation? 👀
My Mascara Intense (Curling & Volume) is specially formulated for sensitive eyes and increases curl by 50% with every application. Natural polymers stretch and hold every lash all day, while Vitamin A, C & E keeps them healthy and conditioned.

The secret? Wiggle the wand at the base and work upward — you'll see the difference immediately. ✨

🛍️ Shop it here: https://sarahfendrich.com/products/mascara-intense-curling-volume

06/10/2026

Lips that stop traffic ✨
My Origami lip gloss goes on smooth and stays high-shine all day — even on a quick errand run. One swipe and you're done.
🛍️ Shop Origami + all 38 shades here → https://sarahfendrich.com/products/lipgloss-glossware

06/07/2026

Makeup that lasts all day AND smells like lavender? Yes, please. ✨
I'm obsessed with my Setting Spray — one spritz locks in your look for hours and the light lavender scent makes it the best part of my morning routine.

🛍️ Shop Setting Spray here: https://sarahfendrich.com/products/setting-spray

06/04/2026

Camera Ready Foundation Primer by Makeup by Sarah Fendrich ✨
The secret step that makes your foundation last all day — Camera Ready Foundation Primer smooths pores, creates a flawless base, and keeps your makeup looking fresh from morning to night.
Watch how I use it in my full face tutorial 🎥 — and shop it here:
👉 https://sarahfendrich.com/products/camera-ready

06/02/2026

She's been watching mama work a little too closely 😂💋 Meet my biggest fan — already practicing her technique! I have a feeling she's going to give me some competition one day. ✨
🛍️ Shop my products at SarahFendrich.com

05/30/2026

Coverage that feels like nothing. ✨

My BB Cream is a tinted moisturizer with real coverage — Vitamin B3, Cucumber, Chamomile, and Ginseng Aloe Vera built in. One pump covers your whole face. Available in 8 shades from Fair to Dark.

🎥 Watch the full application tutorial → https://youtu.be/cAYQAap4pGw?t=268

🛍️ Shop BB Cream (all 8 shades) → https://sarahfendrich.com/products/bb-cream-age-defense-anti-age-tinted-moisturizer

📅 Book a private makeup lesson (Zoom or in-person, Danville CA) → https://sarahfendrich.com/pages/makeup-lessons

05/09/2026

Check out my zoom makeup lessons! 💄


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Danville, CA
94506

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm