Virtue 31

Don't fear the traffic detour signs....South Main Street is still open for business!

Starting Friday, March 13, 2026, South Main Street from Catawba Ave to Twin Oaks Rd will remain open, providing access to businesses, residences, and delivery vehicles. Please continue to support our awesome local businesses during this time!

Motorists without a destination within this section of South Main Street should use designated detour routes.

The Crazy Pig Habibi Lebanon Bar & Grill Table & Board Fontana di Vino Honeysuckle Home PostNet Waterbean Coffee Davidson Dwell Home Supply AR Workshop Davidson Yoga On Davidson Carrburritos in Davidson Hearts On Fiber Whole Pet Veterinary Hospital Davidson The Davidson Center for Learning and Academic Planning Storyhill Church Davidson Green School Southend Reclaimed University Eye Associates Pure Capelli Salon & Med Spa Roger O'Connell-State Farm Agent Flyleaf Counseling Virtue 31 Nucentric Solutions Brenda H Pressley, CPA, PA GiGi's Gelato Pure Pilates Davidson

We are so thrilled to formally introduce our new stylist Kiana! She IS TAKING NEW CLIENTS!
If you’ve been waiting for an opportunity to get established with one of our amazing stylists please follow this link to our instagram page. You’ll find more information on Kiana as well as scheduling information.

We are so pleased to officially welcome Kiana to our salon family. Kiana comes to us with 18+ years behind the chair. Her passion is creating beautiful, wearable hair for real life which she excels at. Her specialties are in blonding (lived-in and traditional), Brazilian Blowouts, and natural-looking extensions. She is Aveda color trained, VoMor tape-in certified, and regularly attends advanced education. When Kiana isn’t behind the chair she’s busy being a mom to her two beautiful babies. Kiana is accepting new clients!!! You can schedule with her directly by texting~. (727) 494-6984. Welcome to the family Kiana!

As always we appreciate your continued support! Your referrals are the highest compliment you can give. At this time our stylists are unable to accommodate new guests. Please check back as we will update when availability arrises!

What these girls mean, we can’t put into words. Happy holiday season from the V31 ladies!

All the blonde fall feels 🍁 .v31 is slowly transitioning the beauty back to her natural dark side and we’re loving it!

Please enjoy! Purchase any two full size products and receive a travel size for free!

Year 3, you were good to us. We learned a lot, grew a lot, and feel more ready than ever to see what the next year holds for our sweet salon gal. Thank you all for being on this journey with us! You make doing what we love possible 🤍