Midwest Chic Salon

Hi, I’m Alex — your new stylist

I specialize in lived-in color and easy, grow-out friendly hair because life gets crazy!

I’m big on:
✔️ Honest consultations
✔️ Hair that fits your routine
✔️ Making you feel comfortable
✔️ And celebrating your little life wins while your toner processes

When I’m not doing hair, I’m probably at the gym, watching my favorite shows, or hanging out with my cat!

If you’re in De Pere and want natural, dimensional, low-maintenance hair — I’m accepting new clients and would love to meet you 🤍

Hi! I’m Alex — a hairstylist of 3.5 years specializing in highlights, lived-in color, and customizable cuts that grow out beautifully.

I pride myself on being easy to talk to and creating a calm, comfortable experience where you can relax, be yourself, and trust the process.

Now serving De Pere, WI and accepting new clients 🤍

Let’s create hair you love without the stress.

This client first sat in my chair for a haircut while I was still in cosmetology school.

No fancy titles, no years behind the chair. Just me learning and giving it my all 6 days a week.

She followed along on my journey as a hairstylist on social media as I graduated, grew, & stepped into my career at the salon.

A year and a half later, she came back to me, this time for her FIRST color.

We kept things super simple with a lived in blonde to elevate & enhance her natural color.

When I look back, it’s easy to see God’s hand in every season of my career, even the ones that felt small.

New year, new hair goals ✨
If you’ve been wanting low-maintenance, lived-in color that grows out seamlessly — I’m your girl 🤍
Now taking new clients for 2026. DM me to get on the books!

The goal? Hair that suits YOU! This client has a very ashy natural base. We chose to work with it and created a look that feels bright & lived in to get the best longevity out of her color. Book your next transformation with the link in my bio for an experience tailored to you!

Alex is taking new clients & ready to see you in her chair!

With busy schedules I know how hard it can be to find a stylist open later. I am more than happy to take those later appointments! Please reach out with any questions!!