Simply Organic Beauty

Clean beauty doesn't have to be complicated at all! 🌿

We've made this Clean Beauty Cheat Sheet to make it easy to educate your clients with confidence, and we're so happy you're here wherever you are on your journey!

Dreaming of this soft, bright, blended blonde! ☁️✨

created colored this beauty using all ARETÉ Alchemic Color - using 10.8 + 0.00 to tone and 8.0 + 8.2 for the root tap!

Big backbar savings are HERE! 🤍
Stock up on your favs and save up to:
✨ 25% on Simply Organic
✨ 20% on O&M
✨ 15% on ARETÉ Daily Rituals
& more!

Clean formulas, real results, + serious savings all in one place.

🛒✨ Sale ends 6/28 at 11:59 PM EST. Some exclusions apply. Not available in all locations.

's secret to curl pattern perfection? 🤍

She's reaching for the ARETÉ Lunar Leave-In Conditioning Mist to hydrate and prep, then layering in the O&M Curl Curl Cream for definition and the O&M Curl Curl Gel to lock it all in place. The result? Bouncy, defined curls that speak for themselves! ✨

That lit-from-within shine! ✨

achieved stunning dimension with ARETÉ Alchemic Color for lived-in brightness.

🤍 Formula: 9.0, 10.2 , and 9.34

Summer is one of the hardest seasons on your clients' hair. The sun, the salt, the chlorine — it all adds up. This is your reminder to stock up on clean, effective protection before the season peaks. 🌴☀️

🛒✨ Shop through 6/21 at 11:59 PM EST — Cannot be combined with other offers. Link in bio!

The salon secret to perfectly kept blondes between visits! 🤍

O&M's CLEAN.tone Platinum refreshes, tones, and hydrates in one step so your clients' color looks just as good at home as it did at the rinse bowl.

Formula Friday | Sun-kissed Brunette Featuring ARETÉ Alchemic Color

🤍 Formula Breakdown:
Lift: ARETÉ Enlightenment Powder
Base: 5.0 + 6.1
Gloss: 7.03 + splash of 6.5

Steal this formula by , or tag us + share your own! 🤍

If you're a stylist who's intentional about what goes on your clients, ARETÉ Alchemic Color was made for you. PPD-free, ammonia-free, resorcinol-free — high performance that doesn't ask you to compromise. 🤎

Every stylist's secret weapon for stunning brunettes? 6.0 💅

created this look using Oway Hbleach Butter Cream Lightener for baby lights, O&M CLEAN.liquid 7WN + 6.0 between foils, and CLEAN.liquid 10.0 to tone the baby lights.