Em Purcell Beauty

This chapter feels extra special 🥹

I started cosmetology school with a dream of building something that was completely mine. And now I’m DAYS away from graduating with more skills more confidence and somehow even bigger dreams than I started with.

Blondes. Dimensional color. Extensions. Cuts. Blowouts. Bridal. And SO much more. ✨

I’m building a career that lets me be creative serve people and show my kids what it looks like to go after something you really want.

And I’m just getting started. 🥹

If you love hair transformations beauty + watching a small business grow from the ground up… come grow with me. 🤍



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Okayyyyy this one was a TRANSFORMATION. 😮‍💨

We went all in with a full blonding service to brighten everything up and create that soft dimensional blonde ✨ Then added 2 rows of sew-in extensions for the fullness length and DREAM hair.

The blend. The brightness. The LENGTH.
I’m obsessed.

I’m officially EXTENSION CERTIFIED! ✨

Extensions are now officially joining my service menu and I’m booking extension clients! Whether you’re wanting more length more fullness or a little bit of both I would LOVE to have you in my chair.

This feels like such a fun next step for Em Purcell Beauty and I cannot wait to create more transformations like this. 🤌🏼

Full Blonding + 2 Rows of Sew-In Extensions



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These reactions are EVERYTHING to me 😍🥹😭 making someone feel this good on their wedding day will NEVER get old!

Here’s your reminder to book your hair appointments for the holidays! They will sneak up on us FAST!

Also I will be in my salon space in 2 weeks!!! So excited to see you all there 😍

A big chop adding some red & blonde throughout 🤩

I’m going to be doing some model calls throughout the next few weeks in my stories!! Be on the lookout for them if you’re interested in getting your hair done 😏😍

She said she wanted to be able to see her freckles shine through, a smoked out liner, and pink tones. I said I got you girl 😏😍 obsessed with how this look came out!

There’s something about seeing the whole transformation come together 🤍

From the before to the final pin and then getting to see it captured so beautifully on camera… this is the kind of bridal hair I could create forever.

Soft waves, polished volume and that effortless bridal feel that still looks like you ✨

Getting to be part of these quiet moments before a bride steps into one of the biggest days of her life will never stop feeling special.

So thankful to be a part of paris julia matthews ♥ wedding day. Love any chance I get to style her hair!

2027 brides, my priority wait list is officially open. If this feels like your bridal hair vision, I’d love to hear from you. 💌



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Now THIS is a blonde transformation ✨

A full platinum card to take her brighter, lighter and completely transform her blonde from root to end.

There’s something so satisfying about a clean, bright blonde transformation — especially when you get to see that before & after side by side. 🤌🏼

And the timing feels extra special because I’m officially in the FINAL stretch of cosmetology school and getting so close to being behind the chair full time in my own salon. 🥹

If this reel found you and you’ve been looking for a stylist for your next big color transformation, I’d love to have you in my chair.

My books are open and I’m currently welcoming new clients. 🤍

📍 Murray, Utah
💌 DM me to book



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