Cosmetic Craze

Mascara

Plenty of beauty connoisseurs would say that mascara is the most important part of makeup, and for good reason. Mascara adds thickness, length and volume to your lashes, which instantly opens and frames your eyes. The best part? It requires very little effort. Simply take your freshly dipped mascara wand and apply one to two coats before you complete your look. An absolute makeup essential for beginners, it's the quickest way to have a put-together look on the daily.

Foundation

When it comes to foundation, there are two things that are absolute musts: finding the right shade for your skin tone and avoiding the dreaded cakey look. You may need to test out different products before finding the correct color for your complexion, so research is key. Luckily, plenty of brands today carry a wide range of shades that complement every skin tone. For the latter, Kendall recommends applying foundation using a beauty sponge. It absorbs product, allowing you to gradually add the ideal amount of foundation

Concealer

Concealer is a must-have staple in your beauty routine, says Kendall, and we couldn't agree more! It's a versatile product that not only hides discoloration, fine lines, age spots and other blemishes around your eyes, but it can also serve as a base for your eye shadow or lipstick and even as a contouring product.

Choose suppliers wisely

Do your research before shopping for quality hair and makeup products, especially if you plan to do so online. After all, there are countless online stores out there that claim to be selling the real deal when, in fact, they are shipping you cheap knock-offs that could end up negatively impacting your skin.

Primer

Primers tend to go overlooked, especially by makeup newbies, but it's definitely one that your makeup kit should never be without. Think of it as Photoshop for your skin. It smooths out your complexion by filling in large pores, lines and other blemishes, leaving you with a flawless and even base to ensure your makeup application is a breeze.

We get our first glimpse of cosmetics in ancient Egypt, where makeup served as a marker of wealth believed to appeal to the gods. The elaborate eyeliner characteristic of Egyptian art appeared on men and women as early as 4000 BCE.

But, it really wasn't until the late 19th and early 20th centuries, despite the strictures of Victorian morality, that cosmetics and other beauty aids became more generally accepted.

Global Cosmetic Industry spoke with industry insiders to explore color cosmetic trends and recent launches into the beauty space.