Shyma Andrews MSN, FNP-C, APRN, CME

When I graduated from Sacred Heart University in 2017..

I had everything I needed to improve the health and wellbeing of my patients and my industry...

Or so I thought...

Because when I opened my practice...I accepted insurance because it was what everyone else did..

Even though the reimbursements were too slow and it attracted bad-fit patients...

When it came to pricing my services...I kept my prices low because it was what other practices else did…

Even though their resources, profit margins, and support was different than mine...

In my marketing, I talked about my services and products, because that’s what other Medspa's did...

Even though I knew I was more skilled at delivering results to my patients

And through all of this I struggled to grow my practice without stressing myself out 24/7.

I realized everything I learned in school helped me become an incredible provider...

But I was clueless about building and growing my own practice as an operator.

Since then, I set out to leave the tiring insurance model, step into charging my worth, and accept the freedom to transform patients lives like I know I can…

And here’s what I learned…

Every practice goes through 4 stages of growth…

1️⃣ Start up: Laying foundation & validating audience & services

2️⃣ Build up: Consistent momentum & establishing key processes

3️⃣ Grow up: Creating money & time leverage with team & service expansion

4️⃣ Scale up: Operational excellence, streamlined systems & financial strategy

For years I was stuck in the start up phase because I didn’t know what to do to make progress...

I’m far from success — but in under 18 months I’ve...

✅ Gone from operator of 1 practice to profitable owner of 3 (with no loans 🙆🏽‍♀️)

✅ Removed 2 days out of my working schedule to be with my children more and travel...

✅ Re-structured my profit margins to pay myself a salary and hire an amazing team of 4...

And so much more because I changed one thing about my practice.

My model.

I had to stop running my practice like a hospital, and treat it as the premium wellness and beauty haven that it is.

If you’re anything like I was back when we opened…

❌ Patients don’t book cash-services as often as you’d like

❌ Competition popping up with discount prices you can’t keep up with

❌ You struggle to convert your followers and contacts into buyers and fans…

You might want to analyze your model and I’m going to give you access to the tools I used to do it..

If you’re available TONIGHT, this Thursday at 7:30 PM EST..

I'm attending a live training that will be the best 60-minutes you spend building your practice all week.

If you join as my guest, you'll learn more about the 4 phases of growth.

AND 9 things I implemented to double our profits, attract more patients, and convert more consults -- 100% organically.

This is free by the way...

Comment "GROW" if you'd like the link...

If you can't make it, comment "REPLAY" and we'll get a video if available.

The greatest blessing as an employer and entrepreneur is to be able to bless your team.

One of My first vision board as an entrepreneur had that goal as I recognize the VALUE people bring and how they can help the VISION.

So happy to be able to check this goal at our first team retreat that happened this weekend courtesy of Optimal healing Center & Medspa.

My virtual nurse is not pictured here but has also been taken care of.

The theme this year is rest is essential and selfcare is a MUST!

My heart is filled with gratitude.

Ase 🙏🏾

Our $100,000 Mistake

The quickest way to profiting in a wellness/hydration business is by packaging your services properly.

Period.

Most people we meet in the industry from franchise conferences or other networking events often don't see it..

And we didn't either..

Until it hurt.

After analyzing just over $100,000 in pure hydration sales..

I studied our sales patterns and client purchases and was honestly surprised at what I found..

Over that time span, some of those same clients came back 3-4 times semi-annually just from the experience alone..

Which means they wanted more of the same thing!

But in that same span, we never once offered the packages we did now..

Which is easily 4-5x each average per client value..

And the more I looked and looked..

I knew we missed out on AT LEAST another $100,000 in back-end revenue...

What I didn’t understand about our hydration clients at the time...

Was something called 'intent'..

This little word basically meant that they're only coming for IV therapy in an effort to achieve some greater objective..

So why not just help them achieve the goal....and charge more since we're offering more value...

Especially since they're looking for, and need more of it anyway.

Understanding This Concept Makes Creating Packages Like:

• 6 Week High-Performance Recovery

• Energy & Fatigue Fighting Packages

• And high volumes of whatever else they normally buy, packaged in a way that solves more of their problems.

Something you're able to sell consistently...

Not to mention the power in down-selling..

Now could you imagine that we spent an entire year NOT doing that..

And it cost us plenty…

I think we’ve made up in what we’ve changed now though 😉

I have a ton more lessons from this study we did alone.

Let me know if this was helpful with any questions posted below, maybe I’ll share more!

Shyma A, FNP-C

This family-owned spa was barely scratching past $15k per month just 60 days ago…

Every month put the practice in a headlock because they relied on ‘competitive’ (low) prices and worked overtime serving dozens of patients per week.

I hopped on zoom with the provider a few minutes into meeting her and she told me straight up: “I’m unhappy”.

The stress from the practice that fell on her every day was starting to make her daily hustle less & less “worth it”…

I told her what I thought she should do over the next 100 days and I could see a part of her that doubted it would even work.

Here’s what’s happened since…

EIGHT DAYS ago she reached the pre-launch stage to begin testing the new offers, messaging, pricing, etc we designed for her inside the practice…

And in 8 days she’s brought in an EXTRA $10K in revenue @ DOUBLE her previous profit margin…

And she’s charging almost 3X her old prices while seeing a FRACTION of her previous patient volume.

We had a mid-day Chaos Call (exactly what it sounds like) and she was in disbelief…
But now she’s learning that THIS is process for transcending whatever level you’re currently stuck at.

First, you get fed up with where you’re at / what you’re doing.

Then, you commit to DO SOMETHING about it.

Then, you wait for MORE challenges to arise as soon as you commit (they’ll be right on time).

AND THEN -- (here’s where winners are made)

You don’t stop until you learn, do, or win whatever you’re after.

Everyone faces the problems, fear, nerves, etc....

But Champions move forward in spite of the feeling.

Be a champion ❤️

- Shyma A, FNP